The following pathways will help you on your journey to working as a Marketing Officer:
Which pathway is best for you is individual in nature. Contact a career counsellor to explore these options further.
Marketing officers apply marketing strategies and practices to position an organisation’s products or services favourably to its target markets. Duties may include developing marketing plans and campaigns, managing campaign budgets, conducting market research, coordinating advertising activities, sourcing sponsorship opportunities, coordinating promotional events and functions, preparing reports, conducting presentations for clients potential sponsors, among other duties.
Marketing officers work in a range of settings including marketing, advertisting and public relations firms, government, universities, leisure, hospitality and tourism industries, corporate sector, government organisations and charity organisations, among many others.
