Public Relations Officer

How do I qualify as a Public Relations Officer?

The following pathways are both viable options to attain the relevant qualifications to become a Public Relations Officer. The choice of pathway dependent upon a variety of factors. Consult a career counsellor to explore these options further.

• Bachelor of Arts (double major in Public Relations and Communication and Media Studies)

OR

• Bachelor of Communication (double major in Public Relations and Communication and Media Studies)

OR

• Bachelor of Arts (double major in Public Relations and Communication and Media Studies)/Bachelor of Business (any major that interests you, however suggest Marketing, Management and Leadership, or Administrative Management)

This alternative gives the graduate grounding in business which is of course where you will work as a Public Relations Officer and therefore give an advantage over a straight Bachelor of Arts.

What is a Public Relations Officer?

Public relations officers review communication policies within an organisation and develop and implement communication programs and strategies. Duties that a public relations officer might carry out include developing and implementing targeted communication plans, creating public awareness campaigns and improving organisation, public and media relations.

Public relations officers work in a variety of settings including corporate public relations companies, consultancy, government organisations, lobby groups, charity organisations, community organisations, among many others.

• Learn more about the role of a Public Relations Officer.