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Master of Business Administration Specialisation Strategic Marketing
Start
  • Semester 1 (February)
  • Semester 2 (July)
  • Semester 3 (November)
Flexibility
  • On-campus
  • Distance
Campus
  • Toowoomba
Duration
  • 1.5 years or part time equivalent
Units
  • 12 units
Approximate annual fees
  • Domestic full fee paying
    AUD 16800
Start
  • Semester 1 (February)
  • Semester 2 (July)
  • Semester 3 (November)
Flexibility
  • On-campus
  • Distance
Campus
  • Toowoomba
Duration
  • 1.5 years or part time equivalent
Units
  • 12 units
Approximate annual fees
  • Distance/Online
    AUD 16480
  • On-campus
    AUD 19840

What will I study?

Program structure

Courses to be studied Units
Core courses 8 units
plus 1 x specialisation 4 units
Total 12 units

Please note: the courses listed below are a sample only and current students should consult the USQ Handbook for their recommended enrolment patterns.

Core courses:
ACC5502Accounting and Financial Management
CIS8000Global Information Systems Strategy
ECO5000Economics for Managers 
MBA8000 Business Ethics and Sustainability 
MGT5000Managing Organisational Behaviour 
MGT8022Project-Based Management 
MGT8033Leading Organisational Change 
MKT5000Marketing Management 
Strategic Marketing Specialisation: 
MKT8001Buyer Behaviour 
MKT8002 International Marketing 
MKT8003 Services Marketing Management 
MGT8002 Strategic Management 

 

Other specialisations

Other specialisations for the Master of Business Administration are: Digital Transformation, Finance, Global Business Management, Leadership, Project Management, Strategic Human Resource Management and Sustainable Business.