Graduate Certificate in Public Relations (GCPR) - GradCertPR

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Program focus

The courses will provide a practical approach to the professional public relations specialist. For those already working in the field of public relations, introductory courses may be substituted with other external study courses offered by the Faculty of Arts.

Program aims

The program aims to produce graduates who have a specialised and advanced training in the area of public relations; have developed expertise in communicating, publicity and promotion, applied elements of news making, writing techniques at the print and broadcast level; and can function as professional communicators.

Program objectives

On successful completion of the program students should be able to:

• evaluate the effectiveness of public relations for an organisation

• understand the range of activities needed to organise and complete a public relations program

• prepare and write publicity material

• enhance and maintain the corporate image

• under supervised direction, complete any given public relations activities.

Admission requirements

Admission requirements to the Graduate Certificate shall be a three year undergraduate qualification, or; demonstrated equivalent industry qualifications, or; at least five years industry experience, or; IPRM Diploma plus three years industry experience. Applicants who are admitted as Members of the PRIA and who have passed the PRIA administered examination or who have graduated from a PRIA accredited university program with similar aims and objectives will be granted exemptions but will be required to undertake additional courses in mass communication.

International applicants must have met the University's English language requirements or have completed the University's ELICOS/UNIPREP program.

How to apply

Domestic students

Application for postgraduate programs may be made directly to USQ. You should ensure you submit your application by the closing dates.

International students

This program is offered to international students. An international student is a person who is not an Australian or New Zealand citizen and not an Australian permanent resident. Please refer to USQ International for information about entry requirements, visa arrangements and how to apply.

Program fees

Domestic full fee paying place

Domestic full fee paying places are funded entirely through the full fees paid by the student. Full fees vary depending on the courses that are taken. You are able to calculate the fees for a particular course via the Course Fee Finder.

Domestic full fee paying students may be eligible to defer their fees through a Government loan called FEE-HELP.

International full fee paying place

International students pay full fees. Full fees vary depending on the courses that are taken and whether they are studied on-campus, via distance education/online. You are able to calculate the fees for a particular course via the Course Fee Finder.

Program structure

The program comprises four units drawn from the Master of Public Relations. The courses will provide a practical approach to the professional public relations specialist. For those already working in the field of public relations, introductory courses may be substituted with other external study courses offered by the Faculty of Arts.

Required time limits

Students have a maximum of 2 years to complete this program.

Articulation

For those who have completed the Graduate Certificate of Public Relations or the Graduate Diploma of Professional Communication (PR major), it is possible to articulate into the Master in Public Relations with exemptions/transfers for the relevant courses completed in the Graduate Certificate in Public Relations and the Graduate Diploma of Public Relations (PR major).

Recommended enrolment pattern

Notes

This program does not in itself qualify the graduate for membership of the PRIA.