Graduate Certificate in Public Relations (GCPR) - GradCertPR

	Distance education
Semester intake:	Semester 1 (March) Semester 2 (July)
Fees:	Domestic full fee paying place International full fee paying place
Standard duration:	1 year part-time
Program articulation:	To: Master of Public Relations

Contact us

Future Australian and New Zealand students	Future International students	Current students
Ask a question Freecall (within Australia): 1800 640 678 Phone (from outside Australia): +61 7 4631 5315 Email: studyarts@usq.edu.au	Ask a question Phone: +61 7 4631 5543 Email: international@usq.edu.au	Ask a question Freecall (within Australia): 1800 007 252 Phone (from outside Australia): +61 7 4631 2285 Email usqassist@usq.edu.au

Program focus

The courses are designed to provide a blend of theoretical understanding and professional application, which provide a practical approach to developing expertise as a professional public relations specialist.

Program aims

The program aims to produce graduates who have a specialised and advanced training in the area of public relations; have developed expertise in organisational communication, publicity and promotion, applied elements of news making, professional writing; specialist practices in consultation and issues/crisis management. These equip graduates to function as professional communicators.

Program objectives

On successful completion of the program students should be able to:

evaluate the effectiveness of public relations for an organisation
understand the range of activities needed to organise and complete a public relations program
prepare and write publicity material
enhance and maintain the corporate image
under supervised direction, complete any given public relations activities.

Admission requirements

Admission requirements to the Graduate Certificate shall be a three year undergraduate qualification, or; demonstrated equivalent industry qualifications, or; at least five years industry experience, or; IPRM Diploma plus three years industry experience.

International applicants must have met the University's English language requirements or have completed the University's ELICOS/UNIPREP program.

How to apply

Domestic students 2010

Application for postgraduate programs may be made directly to USQ. You should ensure you submit your application by the closing dates.

International students 2010

This program is offered to international students. An international student is a person who is not an Australian or New Zealand citizen and not an Australian permanent resident. Please refer to USQ International for information about entry requirements, visa arrangements and how to apply.

Program fees

Domestic full fee paying place

You are able to calculate the fees for a particular course via the Course Fee Finder, however please note that until the 2010 fees are published on 1 October 2009 these amounts may be used as an estimate only.

International full fee paying place

Program structure

The program comprises four units drawn from the Master of Public Relations. The courses will provide a practical approach to the professional public relations specialist. For those already working in the field of public relations, introductory courses may be substituted with other external study courses offered by the Faculty of Arts.

Required time limits

Students have a maximum of 2 years to complete this program.

Articulation

For those who have completed the Graduate Certificate of Public Relations it is possible to articulate into the Master in Public Relations with exemptions/transfers for the relevant courses completed in the Graduate Certificate in Public Relations.

Recommended enrolment pattern

Course	Year of program and semester in which course is normally studied						Enrolment requirements
Major Study: General Study
	On-campus (ONC)		Distance education (EXT)		Online (WEB)
	Year	Sem	Year	Sem	Year	Sem
Choose one of the following two courses:
PRL5004 Professional Communication*				1
PRL5021 Professional Communication Project				1			Pre-requisite: PRL5020 and PRL5002
Choose three of the following four courses:
PRL5000 Corporate Communication				1
PRL8007 Deliberative Community Participation and Engagement				1
PRL5002 Strategic Issues and Crisis Management				2
PRL8005 Management Communication				2			Pre-requisite: Students must be enrolled in one of the following Programs: MPRL or GCPR

Footnotes
*	Students who have completed an undergraduate major in Public Relations within the last 10 years, or who have at least three years' experience in public relations are encouraged NOT to undertake PRL5004

Notes

This program does not in itself qualify the graduate for membership of the PRIA.