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Graduate Certificate in Public Relations (GCPR) - GradCertPR
This program will accept no new admissions from
semester 1, 2011. The information relating to this program is applicable
to currently enrolled students and students intending to enrol prior
to semester 2, 2010. Students who are interested in this study area
should contact us.
| | Distance education |
| Semester intake: | Semester 1 (March) |
| Fees: | Domestic full fee paying place
International full fee paying place
|
| Standard duration: | 1 year part-time |
| Program articulation: | To: Master of Public Relations |
Contact us
Program focus
The courses are designed to provide a blend of theoretical understanding
and professional application, which provide a practical approach to
developing expertise as a professional public relations specialist.
Program aims
The program aims to produce graduates who have a specialised
and advanced training in the area of public relations; have developed
expertise in organisational communication, publicity and promotion,
applied elements of news making, professional writing; specialist
practices in consultation and issues/crisis management. These equip
graduates to function as professional communicators.
Program objectives
On successful completion of the program students should be able
to:
-
apply an understanding of the range of activites needed to develop
effective strategic public relations approaches
-
develop public relaitons consulting capabilites in specialised
areas of public relations work
-
enhance and maintain the corporate image and reputation through
the integration of effective public relations approaches and practices
-
apply an understanding of public relations principles to the
effective management of organisation-public relationships
-
devleop advanced level communication capabilities and apply
these to the practice of managing and leading organisational communication
-
under supervised direction, complete any given public relations
activities.
Admission requirements
Admission requirements to the Graduate Certificate shall be
a three year undergraduate qualification, or; demonstrated equivalent
industry qualifications, or; at least five years industry experience,
or; IPRM Diploma plus three years industry experience.
International applicants must have met the University's
English language requirements or have completed the University's
ELICOS/EAP program.
How to apply
Domestic students
Application for postgraduate programs may be made directly
to USQ. You should ensure you submit your application by the closing
dates.
International students
This program is offered to international students. An international
student is a person who is not an Australian or New Zealand citizen
and not an Australian permanent resident. Please refer to USQ International for information about entry requirements, visa arrangements and
how to apply.
Program fees
Domestic full fee paying place
Domestic full fee paying places are funded entirely through
the full fees paid by the student. Full fees vary depending on the
courses that are taken. You are able to calculate the fees for a particular
course via the Course Fee
Finder.
Domestic full fee paying students may be eligible
to defer their fees through a Government loan called FEE-HELP.
International full fee paying place
International students pay full fees. Full fees vary depending
on the courses that are taken and whether they are studied on-campus,
via distance education/online. You are able to calculate the fees
for a particular course via the Course Fee Finder.
Program structure
The program comprises four units drawn from the Master of Public Relations. The courses will provide a practical
approach to the professional public relations specialist. For those
already working in the field of public relations, introductory courses
may be substituted with other external study courses offered by the
Faculty of Arts.
Required time limits
Students have a maximum of 2 years to complete this program.
Articulation
For those who have completed the Graduate Certificate of Public
Relations it is possible to articulate into the Master in Public Relations
with exemptions/transfers for the relevant courses completed in the
Graduate Certificate in Public Relations.
Recommended enrolment pattern
Notes
This program does not in itself qualify the graduate for membership
of the PRIA.
