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Graduate Certificate in Public Relations (GCPR) - GradCertPR
| | Distance education |
| Semester intake: | Semester 1 (March)
Semester 2 (July) |
| Fees: | Tuition fee
International fee
|
| Standard duration: | 1 year part-time |
| Program articulation: | To: Master of Public Relations |
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Program focus
The courses will provide a practical approach to the professional
public relations specialist. For those already working in the field
of public relations, introductory courses may be substituted with
other external study courses offered by the Faculty of Arts.
Program aims
The program aims to produce graduates who have a specialised
and advanced training in the area of public relations; have developed
expertise in communicating, publicity and promotion, applied elements
of news making, writing techniques at the print and broadcast level;
and can function as professional communicators.
Program objectives
On successful completion of the program students should be able
to:
-
evaluate the effectiveness of public relations for an organisation
-
understand the range of activities needed to organise and complete
a public relations program
-
prepare and write publicity material
-
enhance and maintain the corporate image
-
under supervised direction, complete any given public relations
activities.
Admission requirements
Admission requirements to the Graduate Certificate shall be
a three year undergraduate qualification, or; demonstrated equivalent
industry qualifications, or; at least five years industry experience,
or; IPRM Diploma plus three years industry experience. Applicants
who are admitted as Members of the PRIA and who have passed the PRIA
administered examination or who have graduated from a PRIA accredited
university program with similar aims and objectives will be granted
exemptions but will be required to undertake additional courses in
mass communication.
International applicants must have met the University's
English language requirements or have completed the University's
ELICOS/UNIPREP program.
How to apply
Domestic students
Application for postgraduate programs may be made directly
to USQ. You should ensure you submit your application by the closing
dates.
International students
This program is offered to international students. An international
student is a person who is not an Australian or New Zealand citizen
and not an Australian permanent resident. Please refer to USQ International for information about entry requirements, visa arrangements and
how to apply.
Program fees
Tuition fee
Domestic fee-paying places are funded entirely through the tuition/direct
fees paid by the student. Tuition/direct fees vary depending on the
courses that are taken. For more information about Tuition Fees, including
the calculation of fees for a particular program of study, refer to USQ Fees.
International fees
International students pay tuition fees. For details about international
student fees, refer to the International Fee Schedule provided by USQ International.
Program structure
The program comprises four units drawn from the . The courses will provide a practical
approach to the professional public relations specialist. For those
already working in the field of public relations, introductory courses
may be substituted with other external study courses offered by the
Faculty of Arts.
Required time limits
Students have a maximum of 2 years to complete this program.
Articulation
For those who have completed the Graduate Certificate of Public
Relations or the Graduate Diploma of Professional Communication (PR
major), it is possible to articulate into the Master in Public Relations
with exemptions/transfers for the relevant courses completed in the
Graduate Certificate in Public Relations and the Graduate Diploma
of Public Relations (PR major).
Recommended enrolment pattern
Notes
This program does not in itself qualify the graduate for membership
of the PRIA.
