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Students go Gangnam Style to showcase USQ pride

26 October 2012
Our students show their USQ pride with their own take on the K-pop hit, Gangnam Style

A group of University of Southern Queensland residential college students has taken their pride for USQ to the extreme creating their own version of the viral 'Gangnam Style' music video.

“Phoenix Style” was created by the students as part of a global competition run by the university, challenging students to create something out-of-the-box to highlight their pride in USQ and to celebrate the launch of the university's new logo and marketing campaign.

The video was the brainchild of USQ students Steph Piper, who is studying in the Faculty of Sciences, and Taylor Hanson, an exchange student from the University of Montana in the United States.

“We originally shot the elevator scene as part of the photo competition, but then we found the video competition so we figured we might as well go all the way,” Taylor said.

“We started getting people together and spreading the word on Facebook and it was amazing how many people wanted to jump on board.”

The entire video was filmed, edited and directed by USQ students.

“Our original goal wasn't to win. We just had this crazy idea and wanted to follow through with it.”

“We put a huge amount of work into it so when we found out we won, that was really, really exciting.”

The group won a $500 gift card from Coles Myer and Taylor said they already had plans to celebrate with a party for the cast and crew.

The new USQ marketing campaign is based on the fact that 91.3% of USQ students go on to full-time employment or further study - one of the highest graduate employment rates in Australia, according to the MyUniversity website.

USQ staff have been almost overwhelmed with responses from about 7500 students across the globe who have scrambled to be part of the campaign, signing up for a free Phoenix t-shirt emblazoned with the re-designed USQ logo.

Deliveries have been made to students in Rwanda, Austria, Finland, Pakistan, Colombia, Nepal, South Africa and Sri Lanka, with students from many more countries also jumping on board.

USQ Vice-Chancellor and President Professor Jan Thomas said students had every reason to feel proud to be part of their university.

“I am proud of the fact that USQ is not like any other university,” Professor Thomas said.

“This university has been a pioneer in higher education, putting in place courses and support programs that enable low socio-economic status, regional or remote students, first in family, mature aged and Indigenous students to not only participate, but to succeed at university.”

“Our core business is our students and we do everything we can to make sure they know they have the support they need for their education journey.”

The USQ Pride campaign asks students to take a photo of themselves wearing a new Phoenix t-shirt and submit the photo for a chance to win one of five iPads, with the grand prize being a $15,000 travel voucher.

Staff have been amazed at the creativity of the students, with photos showing them water-skiing, abseiling, and even a father with his newborn baby, just two hours after the birth.

You can view the incredible “Phoenix Style” video on YouTube

To find out more about the campaign and to join the USQ community in 2013, visit www.usq.edu.au/phoenix
 

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