USQ joins Australian Icons for Global Illumination 2008

USQ will join Australia's most famous icons by glowing pink throughout October Breast Cancer Month. Global Illumination 2008 aims to raise awareness of the National Breast Cancer Foundation's (NBCF) annual Pink Ribbon Campaign. 

For the first time in the event's seven year history, Australian universities will be illuminated to represent the critical role of research in increasing our understanding of Breast Cancer. In Toowoomba, USQ will be illuminated.

Ms Sue Murray, NBCF CEO explained the campaign's new direction.

'Global Illumination has always been a unique way of raising awareness of breast cancer among the community. Illuminating the Universities acknowledges that ongoing, sustained research is what holds the key to unlocking the mysteries of this devastating disease, which claims the lives of more than 2,600 women and 95 men in a single year.

'Australian Universities and Research Institutions are producing some world class results in breast cancer research. This is a wonderful opportunity to highlight that to the broader community, and encourage their continued support,' Ms Murray said.

The Global Illumination event was initiated by the Estee Lauder Companies to light significant landmarks and monuments around the world pink – from Niagara Falls, to the Torre di Pisa in Italy, to Table Mountain in South Africa, to the Sydney Opera House – raising vital funds for research into the prevention, detection and treatment of breast cancer.

Australia has participated in this program since 2002, illuminating the Sydney Opera House, the Harbour Bridge and Australia Square in Sydney, the Exhibition Buildings, Federation Square and the Crown Casino precinct in Melbourne and the Storey Bridge and the City Hall in Brisbane. 

About the National Breast Cancer Foundation

The NBCF is the leading community-funded national organisation in Australia raising money for research into the prevention, detection and treatment of breast cancer. Since the NBCF was established in 1994, over $44.5 million has been awarded to Australian-based researchers across every state and territory, to improve the health and wellbeing of those affected by breast cancer.

For further information, interviews or images please contact:
Ally Martell on + 61 7 4631 2092