Bridging the Gap: Bringing the World Down Under

Gold Coast, Queensland, Australia, 16-19 July 2008

The 6th Annual Conference for the Sport Marketing Association will be held at the Marriott Surfers Paradise Resort and Spa on Australia’s Gold Coast, 16-19 July 2008. The conference will be hosted by the Faculty of Business, University of Southern Queensland, Toowoomba, Queensland, Australia.

The SMA theme for the 2008 conference is Bridging the Gap: Bringing the World Down Under. The conference aims to bring together local and international sports marketing practitioners and academics to continue the discourse about the improvement of Sports Marketing practice and theory development. In keeping with this charter, this year's conference will include a one day sports marketing industry forum in parallel with the academic program.

This unique one day event will bring together internationally renowned sports marketing academics and leading Australian sports marketing professionals. Delegates will be given the opportunity to interact with key note speakers and panel members and to discuss the future of managing sports marketing operations.

For further information about these two events, please choose the appropriate link:

• Sports Marketing Association Conference
• Sports Marketing Association Industry Forum