Year No. Offer Mode Description Cred. Pts 96 51367 S1 D INTERNATIONAL MARKETING 1.00
51361
International Marketing represents a major application of marketing concepts to the international market area. It is based upon the premise that while marketing to overseas countries has many similarities to marketing within domestic boundaries there are significant differences and problems to warrant special study. In this unit students will learn to evaluate international markets, and determine appropriate strategies for entering such markets and apply the marketing mix elements to international markets.
Upon completion of the unit, the student will be able to:
Description Weighting(%)
- Introduction: Motivation for International Marketing 10.00
- Scanning the Environment - External 25.00
- Scanning the Environment - Internal 10.00
- Planning & Implementation. Implementation for 40.00 International Marketing Mix.
- Market Entry Modes and Positioning 5.00
- Financing 5.00
- Ethics 5.00
SELECTED READINGS (Optional but most useful for the Project)
Berry, J.L.B., Conkling, E.C., Ray, M.D., The Global Economy"
Resource Use, Locational Choice and International Trade,
Prentice Hall, Englewood Cliffs, New Jersey (1993).
Buzzell, R.D., Quelch, J.A., Bartlett, C., Global Marketing
Management: Cases and Readings, Addison-Wesley, Reading,
Massachusetts (1991).
Cateora P R, 1990, "International Marketing", (7th edn), Irwin.
Country profiles, surveys and reports by trade missions,
(various countries), Department of Trade, Australian Government
Publishing Service, bookshops in all capital cities, Austrade
Offices.
Customs Regulations, Australian Customs Service.
Czincota, M.R., Ronkainen, I.A., Moffet, M.H., Global Business,
The Dryden Press, Fort Worth (1995).
Czincota, M.R., Ronkainen, I.A., Moffet, M.H., International
Business, Harcourt Brace College Publishers, Fort Worth (1994).
Czincota, M.R., Ronkainen, I.A., International Marketing
Strategy: Environmental Assessment and Entry Strategies,
Harcourt Brace College Publishers, Fort Worth (1994).
Grosse, R. & Kujawa, D., International Business: Theory and
Managerial Applications, Irwin, Boston Ma (1992).
Hassan, S.S. & Blackwell, R.D., Global Marketing: Perspective
and Cases, Harcourt Brace College Publishers, Fort Worth (1991).
Jain, Subhash C., 1990, "International Marketing Management",
(3rd edn), PWS-Kent.
Keegan W, 1994, "Global Marketing Management", (5th edn),
Prentice- Hall, New Jersey.
Kefalas A G, 1990, "Global Business Strategy - A Systems
Approach", South-Western Publishing Co, Cincinnati.
Lougheed A L, 1988, "Australia and the World Economy", McPhee
Cribble/Penguin.
Marcic, D. & Puffer, S.M., Management International: Cases,
Exercises and Readings, West, St. Paul (1994).
Meloan, T.W. & Graham, J.L., International and Global Marketing:
Concepts and Cases, Irwin, Chicago (1995).
Paliwoda S J, 1994, "International Marketing", Heinemann
Professional Publishing, London.
Phillips, C., Doole, I., Lowe, R., International Marketing
Strategy, Routledge, London (1994).
Presner, Lewis A. The International Business Dictionary and
references (658.04903)
Robock S H & Simmonds K, 1989, "International Business and
Multinational Enterprises", (4th edn), Irwin, Homewood.
Samli, C.A., Still, R., Hill, J.S., International Marketing:
Planning and Practice, MacMillan Publishing Co., New York
(1993).
Straver, Will. The International Consumerist Movement: Theory
and Practice, MCB Journals, Bradford England (381.3)
Thurow, L., Head to Head, Allen and Unwin Pty Ltd, NSW, St.
Leonards (1992).
Yip, G.S., Total Global Strategy: Managing for Worldwide
Competitive Advantage, Prentice Hall, Englewood Cliffs, New
Jersey (1995).
Selected publications by the International Chamber of Commerce.
Publications by the Department of Trade, trading banks, foreign
trade, commissioners, industry associations, etc, for
professional magazines and periodicals, other textbooks, as
required for the project (Ass 2)
OECD Economic Survey (R330.94)
Asia Pacific Review (330.95P2)
The Pacific Rim Almanac (382.099BS)
Export Director International (382.605)
Austrade Information Booklets (382.610994)
International Marketing Data and Statistics (658.80021)
International Trade Forum (BPO)
Price Waterhouse - "Doing business In....." series
Department of Foreign Affairs and Trade - Country Economic
Briefs (Ordered for Library)
Europa Yearbook - Ref. 060
JETRO - Perth/Sydney
The SBS World Guide, 1994 edition. Schamble, John (editor), The
Text Publishing Co. 1993
Journal of International Business Studies
Journal of International Marketing
The Journal of Asia-Pacific Business, International Business
Press
International Marketing Review
Business Week International
Business Review Weekly
Internet sources:
http://www.hbs.harvard.edu/marketing/mkt.html
http://ciber.bus./msu.edu/
ACTIVITY HOURS Tutorials/Workshops 45 Project Work 60 Private Study 60
No *F/S Marks Due Description Wtg(%) LBL 1 S 10.00 CASE STUDY PRESENTATION 10.00 Y 2 S 10.00 CASE STUDY REPORT/WRITE UP 10.00 Y 3 S 25.00 24/05/96 CASE STUDY WRITE UP 25.00 Y 4 S 55.00 END S1 FINAL EXAMINATION - 3 HOURS 55.00 N
1 To obtain a pass in a unit, students must perform
satisfactorily in overall assignment work and the examination.
2 The due date of an assignment is the date by which a student
must despatch the assignment to the University, and is
normally that defined in the relevant unit specification. The
onus is on the student to provide, if requested, proof of date
of despatch.
3 Students should organise their affairs to ensure that they
meet due dates for all assignments. Extensions will be granted
only under exceptional extenuating circumstances, normally
involving a significant medical condition.
4 Students may apply for an assignment extension either by
application through DEC before the due date or by including
application with the submitted assignment after the due date.
Such applications should be in writing and include supporting
documentary evidence. The authority for granting extensions
rests with the relevant Unit Leader.
5 All assignments despatched after due dates without appropriate
extension approvals or after approved extension dates will be
penalised up to a maximum of 20% of the assigned mark per work
day.
6 Students must retain a copy of all assignments which must be
provided if/when required by the Unit Leader.
7 Unit weightings of topics should not be interpreted as
applying to the number of marks allocated to questions testing
those topics in an examination paper.