Year No. Offer Mode Description Cred. Pts 96 51367 S1 X INTERNATIONAL MARKETING 1.00
51361
International Marketing represents a major application of marketing concepts to the international market area. It is based upon the premise that while marketing to overseas countries has many similarities to marketing within domestic boundaries there are significant differences and problems to warrant special study. In this unit students will learn to evaluate international markets, and determine appropriate strategies for entering such markets and apply the marketing mix elements to international markets.
Upon completion of the unit, the student will be able to:
Description Weighting(%)
- Introduction: Motivation for International Marketing 10.00
- Scanning the Environment - External 25.00
- Scanning the Environment - Internal 10.00
- Planning & Implementation. Implementation for International 40.00 Marketing Mix.
- Market Entry Modes and Positioning 5.00
- Financing 5.00
- Ethics 5.00
SELECTED READINGS (Optional but most useful for the Project)
Berry, J.L.B., Conkling, E.C., Ray, M.D., The Global Economy" Resource
Use, Locational Choice and International Trade, Prentice Hall, Englewood
Cliffs, New Jersey (1993).
Buzzell, R.D., Quelch, J.A., Bartlett, C., Global Marketing Management:
Cases and Readings, Addison-Wesley, Reading, Massachusetts (1991).
Cateora P R, 1990, "International Marketing", (7th edn), Irwin.
Country profiles, surveys and reports by trade missions, (various
countries), Department of Trade, Australian Government Publishing
Service, bookshops in all capital cities, Austrade Offices.
Customs Regulations, Australian Customs Service.
Czincota, M.R., Ronkainen, I.A., Moffet, M.H., Global Business, The Dryden
Press, Fort Worth (1995).
Czincota, M.R., Ronkainen, I.A., Moffet, M.H., International Business, Harcourt
Brace College Publishers, Fort Worth (1994).
Czincota, M.R., Ronkainen, I.A., International Marketing Strategy:
Environmental Assessment and Entry Strategies, Harcourt Brace College
Publishers, Fort Worth (1994).
Grosse, R. & Kujawa, D., International Business: Theory and Managerial
Applications, Irwin, Boston Ma (1992).
Hassan, S.S. & Blackwell, R.D., Global Marketing: Perspective and Cases,
Harcourt Brace College Publishers, Fort Worth (1991).
Jain, Subhash C., 1990, "International Marketing Management", (3rd
edn), PWS-Kent.
Keegan W, 1994, "Global Marketing Management", (5th edn), Prentice-
Hall, New Jersey.
Kefalas A G, 1990, "Global Business Strategy - A Systems Approach",
South-Western Publishing Co, Cincinnati.
Lougheed A L, 1988, "Australia and the World Economy", McPhee
Cribble/Penguin.
Marcic, D. & Puffer, S.M., Management International: Cases, Exercises and
Readings, West, St. Paul (1994).
Meloan, T.W. & Graham, J.L., International and Global Marketing: Concepts and
Cases, Irwin, Chicago (1995).
Paliwoda S J, 1994, "International Marketing", Heinemann Professional
Publishing, London.
Phillips, C., Doole, I., Lowe, R., International Marketing Strategy, Routledge,
London (1994).
Presner, Lewis A. The International Business Dictionary and references
(658.04903)
Robock S H & Simmonds K, 1989, "International Business and
Multinational Enterprises", (4th edn), Irwin, Homewood.
Samli, C.A., Still, R., Hill, J.S., International Marketing: Planning and
Practice, MacMillan Publishing Co., New York (1993).
Straver, Will. The International Consumerist Movement: Theory and
Practice, MCB Journals, Bradford England (381.3)
Thurow, L., Head to Head, Allen and Unwin Pty Ltd, NSW, St. Leonards (1992).
Yip, G.S., Total Global Strategy: Managing for Worldwide Competitive Advantage,
Prentice Hall, Englewood Cliffs, New Jersey (1995).
Selected publications by the International Chamber of Commerce.
Publications by the Department of Trade, trading banks, foreign trade,
commissioners, industry associations, etc, for professional magazines
and periodicals, other textbooks, as required for the project (Ass 2)
OECD Economic Survey (R330.94)
Asia Pacific Review (330.95P2)
The Pacific Rim Almanac (382.099BS)
Export Director International (382.605)
Austrade Information Booklets (382.610994)
International Marketing Data and Statistics (658.80021)
International Trade Forum (BPO)
Price Waterhouse - "Doing business In....." series
Department of Foreign Affairs and Trade - Country Economic Briefs
(Ordered for Library)
Europa Yearbook - Ref. 060
JETRO - Perth/Sydney
The SBS World Guide, 1994 edition. Schamble, John (editor), The Text
Publishing Co. 1993
Journal of International Business Studies
Journal of International Marketing
The Journal of Asia-Pacific Business, International Business Press
International Marketing Review
Business Week International
Business Review Weekly
Internet sources:
http://www.hbs.harvard.edu/marketing/mkt.html
http://ciber.bus./msu.edu/
ACTIVITY HOURS Project Work 60 Private Study 60 Telephone Tutorials 45
No *F/S Marks Due Description Wtg(%) LBL 1 S 15.00 29/03/96 CASE STUDY 15.00 Y 2 S 30.00 24/05/96 CASE STUDY REPORT/WRITE UP 30.00 Y 3 S 55.00 END S1 3 HOUR END OF SEMESTER EXAMINATION 55.00 N
1 To obtain a pass in a unit, students must perform
satisfactorily in overall assignment work and the examination.
2 The due date of an assignment is the date by which a student
must despatch the assignment to the University, and is
normally that defined in the relevant unit specification. The
onus is on the student to provide, if requested, proof of date
of despatch.
3 Students should organise their affairs to ensure that they
meet due dates for all assignments. Extensions will be
granted only under exceptional extenuating circumstances,
normally involving a significant medical condition.
4 Students may apply for an assignment extension either by
application through DEC before the due date or by including
application with the submitted assignment after the due date.
Such applications should be in writing and include supporting
documentary evidence. The authority for granting extensions
rests with the relevant Unit Leader.
5 All assignments despatched after due dates without appropriate
extension approvals or after approved extension dates will be
penalised up to a maximum of 20% of the assigned mark per work
day.
6 Students must retain a copy of all assignments which must be
provided if/when required by the Unit Leader.
7 Unit weightings of topics should not be interpreted as
applying to the number of marks allocated to questions testing
those topics in an examination paper.