• Semester 12 (Day)
• Semester 12 (External)

Pre-requisite: 51361+51368

Synopsis

This  unit  is  based  on participation in a major marketing  project.
Students  will  be  expected  to apply their  marketing  skills  to  a
particular  problem  by developing a research proposal,  planning  the
research,  undertaking the research, analysing  and  interpreting  the
results,  and presenting the findings.  The findings from the research
will be used to prepare for the firm an appropriate strategic plan  in
the  area  that  the  research was undertaken.  A  major  professional
report  suitable for management will be presented at the  end  of  the
semester.