• Semester 2 (External)

Synopsis

The  unit  will highlight the need for managers to view  the  role  of
marketing as a vital upgrade managerial concern. The importance  of  a
marketing perspective will be examined through the use of case studies
in  both  domestic and overseas environments and also on the basis  of
empirical evidence. At the completion of the course students  will  be
able to analyse the changing marketing environment, engage in creative
market-oriented  thinking,  and  be aware  of  the  interplay  between
marketing and the other managerial functions of the firm.