Year No. Offer Mode Description Cred. Pts 97 51367 S1 X INTERNATIONAL MARKETING 1.00
51361
International Marketing is becoming an increasingly popular and important field of study - on an international scale! As Australia and the dynamic Asian countries move ever closer as trading partners, it becomes important for each party to understand the cultural, political, economic and legal elements that influence trading activities within the region and outside the region. These influences inherently increase the risks of operating in an international market compared with a domestic market. Although much has been made about globalisation, this unit explores the meaning of the term as it influences marketing strategies and decisions. To this end, we consider the influences of the global environment on an exporting firm and how it may develop and implement its marketing mix on an international scale. We consider the decision variables available to the international marketing manager and how he or she can reduce the firms exposure to risks and improve the chances of success in the international marketplace.
Upon completion of the unit, the student will be able to:
Description Weighting(%)
- The Field of International Marketing 5.00
- The International Marketing Environment 20.00
- Global Marketing Assessment and Research 10.00
- International Marketing Strategy Formulation 15.00
- The Global Marketing Mix 40.00
- Managing and Planning the Global Marketing Effort 10.00
SELECTED READINGS (Optional but most useful for the Project)
Berry, J.L.B., Conkling, E.C., Ray, M.D. 1993, The Global Economy
Resource Use, Locational Choice and International Trade, Prentice
Hall, Englewood Cliffs, New Jersey.
Buzzell, R.D., Quelch, J.A., Bartlett, C. 1991, Global Marketing
Management: Cases and Readings, Addison-Wesley, Reading,
Massachusetts.
Cateora, P.R. 1990, International Marketing, (7th edn), Irwin.
Country profiles, surveys and reports by trade missions, (various
countries), Department of Trade, Australian Government Publishing
Service, bookshops in all capital cities, Austrade Offices.
Customs Regulations, Australian Customs Service.
Czincota, M.R., Ronkainen, I.A., Moffet, M.H. 1995, Global Business,
The Dryden Press, Fort Worth.
Czincota, M.R., Ronkainen, I.A., Moffet, M.H. 1994, International
Business, Harcourt Brace College Publishers, Fort Worth.
Czincota, M.R., Ronkainen, I.A. 1994, International Marketing
Strategy: Environmental Assessment and Entry Strategies, Harcourt
Brace College Publishers, Fort Worth.
Grosse, R. & Kujawa, D. 1992, International Business: Theory and
Managerial Applications, Irwin, Boston.
Hassan, S.S. & Blackwell, R.D. 1991, Global Marketing: Perspective
and Cases, Harcourt Brace College Publishers, Fort Worth.
Jain, S.C. 1990, International Marketing Management, (3rd edn), PWS-
Kent.
Keegan, W. 1994, Global Marketing Management, (5th edn), Prentice-
Hall, New Jersey.
Kefalas, A.G. 1990, Global Business Strategy - A Systems Approach,
South-Western Publishing Co, Cincinnati.
Lougheed, A.L. 1988, Australia and the World Economy, McPhee
Cribble/Penguin.
Marcic, D. & Puffer, S.M. 1994, Management International: Cases,
Exercises and Readings, West, St. Paul.
Meloan, T.W. & Graham, J.L. 1995, International and Global Marketing:
Concepts and Cases, Irwin, Chicago.
Paliwoda, S.J. 1994, International Marketing, Heinemann Professional
Publishing, London.
Phillips, C., Doole, I., Lowe, R. 1994, International Marketing
Strategy, Routledge, London.
Presner, L.A. The International Business Dictionary and references
(658.04903)
Robock, S.H. & Simmonds, K. 1989, International Business and
Multinational Enterprises, (4th edn), Irwin, Homewood.
Samli, C.A., Still, R., Hill, J.S. 1993. International Marketing:
Planning and Practice, MacMillan Publishing Co., New York.
Straver, W. The International Consumerist Movement: Theory and
Practice, MCB Journals, Bradford, England (381.3).
Thurow, L. 1992, Head to Head, Allen and Unwin Pty Ltd, NSW, St.
Leonards.
Yip, G.S. 1995, Total Global Strategy: Managing for Worldwide
Competitive Advantage, Prentice Hall, Englewood Cliffs, New Jersey.
Selected publications by the International Chamber of Commerce.
Publications by the Department of Trade, trading banks, foreign trade,
commissioners, industry associations, etc, for professional magazines
and periodicals, other textbooks, as required for the project (Ass 2)
OECD Economic Survey (R330.94)
Asia Pacific Review (330.95P2)
The Pacific Rim Almanac (382.099BS)
Export Director International (382.605)
Austrade Information Booklets (382.610994)
International Marketing Data and Statistics (658.80021)
International Trade Forum (BPO)
Price Waterhouse - "Doing business In....." series
Department of Foreign Affairs and Trade - Country Economic Briefs
(Ordered for Library)
Europa Yearbook - Ref. 060
JETRO - Perth/Sydney
The SBS World Guide, 1994 edition. Schamble, John (editor), The Text
Publishing Co. 1993
Journal of International Business Studies
Journal of International Marketing
The Journal of Asia-Pacific Business, International Business Press
International Marketing Review
Business Week International
Business Review Weekly
Internet sources: http://www.hbs.harvard.edu/marketing/mkt.html
http://ciber.bus./msu.edu/
ACTIVITY HOURS Project Work 60 Private Study 60 Telephone Tutorials 45
No *F/S Marks Due Description Wtg(%) LBL 1 S 100.00 31/03/97 CASE STUDY 15.00 Y 2 S 100.00 26/05/97 CASE STUDY REPORT/WRITE UP 30.00 Y 3 S 100.00 END S1 3 HOUR END OF SEMESTER EXAM OPEN BOOK 55.00 N
1 To obtain a pass in a unit, students must pass {both} the
assignment mode and the exam mode.
2 The due date of an assignment is the date by which a student must
despatch the assignment to the University, and is normally that
defined in the relevant unit specification. The onus is on the
student to provide, if requested, proof of date of despatch.
3 Students should organise their affairs to ensure that they meet
due dates for all assignments. Extensions will be granted only
under exceptional extenuating circumstances, normally involving a
significant medical condition.
4 Students may apply for an assignment extension either by
application through DEC before the due date or by including
application with the submitted assignment after the due date.
Such applications should be in writing and include supporting
documentary evidence. The authority for granting extensions rests
with the relevant Unit Leader.
5 All assignments despatched after due dates without appropriate
extension approvals or after approved extension dates will be
penalised up to a maximum of 20% of the assigned mark per work
day.
6 Students must retain a copy of all assignments which must be
provided if/when required by the Unit Leader.
7 Unit weightings of topics should not be interpreted as applying
to the number of marks allocated to questions testing those
topics in an examination paper.