Pre-requisite: 51008
Knowledge of the structure, conduct and performance of national and multinational industries is vitally important for economic development and the successful operation of business enterprises. Students seeking careers in business, education, government and economic consultancy need an understanding of industry structure and operation as well as an ability to undertake industry analysis. This unit uses selected microeconomic theory to analyse contemporary industries, both domestic and global, and to develop skills required in industry analysis. Emphasis is placed on the development of a sound understanding of contemporary industries and of microeconomic principles in the analysis of those industries.