Pre-requisite: 55506
International Marketing Strategy makes use of this commonality and will provide students with a set of tools for working in the international environment and assist in developing business and marketing strategies. Topics included are: the international business environment, trade theories, international business intelligence (and marketing segmentation), market entry strategies, global business strategies, the international marketing mix and international business strategy formulation and implementation. Contemporary research in the area of IB/IM includes cross-national business relations (in relationship marketing), industrial marketing networks, business negotiations in a cross cultural environment and ethics.