55304 MULTINATIONAL ENTERPRISE

Year	No.	Offer	Mode	Description			Cred. Pts
98	55304 	S1  	X 	MULTINATIONAL ENTERPRISE  	1.00

Contents

• Staffing
• Rationale
• Synopsis
• Objectives
• Topics
• Texts
• Recommended References
• Student Workload
• Assessment Details
• Other Requirements

STAFFING:

RATIONALE:

Modern  business has become international in orientation.  The  growth
and  presence of large multinational businesses calls for new ways  of
thinking   about  international  business  strategy  and   management,
especially  from the economic perspective. The rationale,  formulation
and  implementation  of  international business  strategies  within  a
rapidly  changing  global  environment are  vital  issues  for  modern
managers.

SYNOPSIS:

This unit will provide the international business student with a sound
appreciation  of  multinational  enterprise  in  the  global  economy.
Various  theories  of  multinational enterprise will  be  reviewed  to
explore the rationale for particular international business strategies
and  outcomes.  Multinational corporate strategy, corporate  alliances
and  the  network  approach  to internationalisation  are  considered.
Technology's  role and determinants of competitiveness  are  reviewed.
The  multinational enterprise in the global political environment  and
aspects of doing business in particular countries are considered.

OBJECTIVES:

On successful completion of this unit students will be able
to:

1. be able to describe the significance of the multinational
   enterprise in international business;
   
2. understand the evolution of multinational enterprises in the
   global economy;
   
3. appreciate the main theories used to explain the growth and
   nature of multinational enterprise;
   
4. be able to explain and illustrate the various organisational
   forms for the conduct of international business;
   
5. be able to conceptualise and evaluate global corporate
   strategies;
   
6. appreciate some important aspects of global strategic
   planning;
   
7. understand the key determinants of competitiveness and relate
   these to international business strategy;
   
8. appreciate some key aspects of doing business in different
   regions and cultures;
   
9. better understand issues concerning multinational enterprise
   and global politics;
   
10. have some vision of future directions and challenges for
    international business.
    

TOPICS:

 Description                                                    Weighting(%)

The Multinational Enterprise in the Global Economy                    15.00

Theory  of  the Multinational Enterprise in International             25.00
Business

Organisational Networks and International Culture                     10.00

Global Corporate Strategy and Competitiveness                         25.00

Doing Business Overseas                                               15.00

The Multinational Enterprise in Global Politics                       10.00

TEXT and MATERIALS to be PURCHASED:

RECOMMENDED REFERENCE MATERIALS:

Murray R (ed), 1986, Multinationals Beyond the Market: Intra-firm
Trade and the Control of Transfer Pricing, Harvester Studies in
Development, No 3, Inst Development Studies, Uni Sussex, Allen &
Unwin, Sydney.

Casson M, 1986, The Firm and the Market: Studies in Multi-National
Enterprise and the Scope of the Firm, Allen & Unwin, Sydney.

Daniels J. D. and Radebaugh R. D., 1989, International Business
Environments and Operations, Addison-Wesley, New York.

Dunning J H and Pearce R D, 1985, The World's Largest Industrial
Enterprises, 1962-83, Gower, Aldershot.

Jones G. 1996, The Evolution of International Business: An
Introduction, Routledge, London.

Negandi A R, 1987, International Management, Allyn and Bacon,
London.

Kolde E J, 1985, Environment of International Business, Kent,
Boston.

Robock S H & Simmonds K, 1989, International Business and
Multinational Enterprises, 4th Edition, Irwin, Homewood.

Bartlett C & Hedlund G (eds),1987, Managing the Global Vision, Free
Press, New York.

Buckley P J and Casson M, 1985, The Multinational Mission: Balancing
Local Demands and Global Vision, Free Enterprise, MacMillan, London.

Vernon-Wortzel H. and Wortzel L.H. 1997, Strategic Management in a
Global Economy, 3rd edn, John Wiley & Sons Inc.

STUDENT WORKLOAD REQUIREMENTS:

	ACTIVITY				HOURS
Directed Study                                	68
Private Study                                 	73
Assessments                                   	24

ASSESSMENT DETAILS:

No  *F/S Marks     Due        Description                              Wtg(%)    LBL WWW
1   S    15.00     06/04/98  ESSAY                                     15.00     Y
2   S    35.00     01/06/98  CASE STUDY                                35.00     Y
3   S    50.00     END S1    2 HOUR OPEN BOOK END OF SEMESTER EXAMINA  50.00     N

OTHER REQUIREMENTS:

1    To  obtain a pass in a unit, students must perform satisfactorily
     in overall assignment work and the examination.
2    The due date of an assignment is the date by which a student must
     despatch  the assignment to the University, and is normally  that
     defined  in the relevant unit specification. The onus is  on  the
     student to provide, if requested, proof of date of despatch.
3    Students  should organise their affairs to ensure that they  meet
     due  dates  for all assignments. Extensions will be granted  only
     under exceptional extenuating circumstances, normally involving a
     significant medical condition.
4    Students  may  apply  for  an  assignment  extension  either   by
     application  through  DEC before the due  date  or  by  including
     application  with the submitted assignment after  the  due  date.
     Such  applications  should be in writing and  include  supporting
     documentary evidence. The authority for granting extensions rests
     with the relevant Unit Leader.
5    All  assignments  despatched after due dates without  appropriate
     extension  approvals or after approved extension  dates  will  be
     penalised  up to a maximum of 20% of the assigned mark  per  work
     day.
6    Students  must  retain a copy of all assignments  which  must  be
     provided if/when required by the Unit Leader.
7    Unit  weightings of topics should not be interpreted as  applying
     to  the  number  of  marks allocated to questions  testing  those
     topics in an examination paper.