Pre-requisite: 51002+51004
The unit commences with an overview of the small business sector: its definition, size, importance, problems and the assistance available to new and ongoing entrepreneurs and managers. Factors contributing to the effective commencement of a venture are outlined, including attributes of successful entrepreneurs, start up needs and considerations, and the prior planning necessary. Finally, factors contributing to the effective daily management of a small business are examined. A practical orientation is maintained throughout, with case studies discussed and a major project involves students in a detailed feasibility study for a possible new venture.