• Semester 1 (External)
• Semester 2 (Day)
• Semester 2 (External)
• Semester 3 (External)

Synopsis

The  unit  focuses on the relationship between organizations  and  the
ultimate  consumer, expressed through the marketing mix.  Essentially,
studies  are  concentrated on the nature and  behaviour  of  supplying
organizations, nature and behaviour of the ultimate consumer  and  the
various  marketing  mix  elements (product, price,  place,  promotion)
which  are  used  by  organizations to  satisfy  needs  and  wants  of
consumers.   While  the  unit  has  a  theoretical   base,   practical
application of the concepts of marketing to "real world" situations is
an essential part of the unit.