• Semester 1 (External)

Synopsis

This unit will provide the international business student with a sound
appreciation  of  multinational  enterprise  in  the  global  economy.
Various  theories  of  multinational enterprise will  be  reviewed  to
explore the rationale for particular international business strategies
and  outcomes.  Multinational corporate strategy, corporate  alliances
and  the  network  approach  to internationalisation  are  considered.
Technology's  role and determinants of competitiveness  are  reviewed.
The  multinational enterprise in the global political environment  and
aspects of doing business in particular countries are considered.