51367 INTERNATIONAL MARKETING

Year	No.	Offer	Mode	Description			Cred. Pts
99	51367 	S1  	D 	INTERNATIONAL MARKETING   	1.00

Contents

• Staffing
• Pre-requisite(s)
• Synopsis
• Objectives
• Topics
• Texts
• Recommended References
• Student Workload
• Assessment Details
• Other Requirements

STAFFING:

PRE-REQUISITE(S)

51361

SYNOPSIS:

Australia   and  its  Asian  trading  partners  are  confronted   with
increasing  pressures  to  trade in order to enhance  domestic  living
standards.  At the same time, international and domestic  markets  are
becoming   increasingly  competitive  as  technological   changes   in
communications  and  distribution facilitate  international  flows  of
goods and services. It is therefore imperative that marketing students
are  trained  to  understand  and apply marketing  principles  to  the
international  marketing environment in order  to  enhance  and  build
competitive competencies in this field. This unit introduces  students
to   the   field   of  international  marketing  by  emphasising   the
complexities of differing cultural, economic, social, political, legal
and technological environments. It then moves to developing strategies
for  specific markets by the application of the conventional marketing
mix  management  model  to the idiosyncrasies of  each  market  before
moving  to  looking at alternative trading mechanisms  and  trends  in
international trade.

OBJECTIVES:

On successful completion of this unit students will be able
to:

1. understand the context of the international marketing
   environment
   
2. analyse and evaluate international markets on a country-
   specific basis
   
3. formulate alternative responses for a firm contemplating
   marketing internationally given the specific characteristics
   of such markets
   
4. recommend appropriate marketing and entry strategies for such
   markets by the application of the marketing elements of
   product, pricing, promotion and distribution
   
5. appreciate the dynamics of international trade, in particular,
   alternative trade mechanisms and the development of networks,
   the impact of technological change and the growing importance
   of trade in services
   

TOPICS:

 Description                                                    Weighting(%)

The international marketing environment                               20.00

Developing international strategies                                   35.00

Planning strategic international marketing                            35.00

Alternatives and trends in international marketing                    10.00

TEXT and MATERIALS to be PURCHASED:

RECOMMENDED REFERENCE MATERIALS:

Albaum, G., Strandskov, J., Duerr and Dowd, L. 1994, International
Marketing and Export Management, 2nd edn, Addison-Wesley Publishing
Co., Sydney.

Cateora, P.R. 1996, International Marketing, 9th edn, Irwin.

Jain, S.C. 1996, International Marketing Management, 5th edn, South-
Western College Publishing, Cincinnatti, Ohio.

Jeannett, J. and Hennessey, H. D. 1995, Global Marketing Strategies,
Houghton Mifflin Co., Boston.

Keegan, W. 1995, Global Marketing Management, (5th edn), Prentice-
Hall, New Jersey.

Thurow, L. 1993, Head to Head, Allen and Unwin Pty Ltd, NSW, St.
Leonards.

Trade Publications: Publications by the Department of Trade, Trading
banks, foreign trade commissioners, industry associations can provide
sources of information for assignment 2.

Newspapers and magazines for general business reading - exchange rate
information etc.

Financial Review Business Review Weekly The Economist Business Week
International

STUDENT WORKLOAD REQUIREMENTS:

	ACTIVITY				HOURS
Tutorials/Workshops                           	45
Project Work                                  	60
Private Study                                 	60

ASSESSMENT DETAILS:

No  *F/S Marks     Due        Description                              Wtg(%)    LBL WWW
1   S    20.00     29/03/99  SHORT ANSWER QUESTIONS                    20.00     Y   N
2   S    30.00     24/05/99  CASE STUDY REPORT                         30.00     Y   N
3   S    50.00     END S1    2 HOUR END OF SEMESTER EXAM               50.00     N   N

OTHER REQUIREMENTS:

1    To  obtain  a  passing mark in this unit students  must  normally
     obtain  a  passing  mark for the assignments  in  aggregate;  and
     obtain   a  passing  mark  for  the  final  examination.  Further
     information regarding assessment of the unit may be found in  the
     Introductory Book.
2    The  extension  policy for this unit tries  to  be  fair  to  all
     students who organise their work and family commitments to submit
     their  assignments by the due date, and those  few  students  who
     cannot do so through unforeseen and uncontrollable circumstances.
     If  an  assignment  is late, up to one week's  extension  may  be
     granted  if  a signed statement with supporting documentation  is
     sent  with  the  assignment proving that an {unforeseen}  and  an
     {uncontrollable} extenuating circumstance caused the  delay,  for
     example, unusual and unpredictable work or family commitments. If
     this  statement  and documentation does not show that  unforeseen
     and  uncontrollable extenuating circumstance were present for the
     days  claimed,  then the normal reduction in  marks  for  a  late
     assignment  of 20 percent per day, will apply. Extensions  beyond
     one  week  will  not  be  allowed unless  express  permission  is
     obtained  from  the  Unit  Leader  {before  the  date  that   the
     assignment is due. }Extensions beyond one week are extremely rare
     because  model  answers may start to be distributed  to  students
     after one week.
3    The  due  date for an assignment is the date by which  a  student
     must  despatch the assignment to the University, and is  normally
     that  defined in the relevant unit specification. The onus is  on
     the student to provide, if requested, proof of date of despatch.
4    Students  may  apply  for  an  assignment  extension  either   by
     application  through  DEC before the due  date  or  by  including
     application  with the submitted assignment after  the  due  date.
     Such  applications  should be in writing and  include  supporting
     documentary evidence. The authority for granting extensions rests
     with the relevant Unit Coordinator.
5    All  assignments  despatched after due dates without  appropriate
     extension  approvals or after approved extension  dates  will  be
     penalised  up to a maximum of 20% of the assigned mark  per  work
     day.
6    Students  must  retain a copy of all assignments  which  must  be
     provided if/when required by the Unit Leader.
7    Unit  weightings of topics should not be interpreted as  applying
     to  the  number  of  marks allocated to questions  testing  those
     topics in an examination paper.
8    Students  must put the `word count' for their assignment  on  the
     front  page  of the assignment. The word count is the  number  of
     words  in the body of the assignment report and does not  include
     the  title,  executive summary, list of references or appendices.
     To  grade  an  assignment a marker does {not} need to  read  more
     words than the word limit of the assignment.