55304 INTERNATIONAL BUSINESS STRATEGY

Year	No.	Offer	Mode	Description			Cred. Pts
99	55304 	S1  	X 	INTERN'L BUSINESS STRATEGY	1.00

Contents

• Staffing
• Rationale
• Synopsis
• Objectives
• Topics
• Texts
• Student Workload
• Assessment Details
• Other Requirements

STAFFING:

RATIONALE:

Modern  business has become international in orientation.  The  growth
and  presence of large multinational businesses calls for new ways  of
thinking   about  international  business  strategy  and   management,
especially  from the economic perspectives. The rationale, formulation
and  implementation  of  international business  strategies  within  a
rapidly  changing  global  environment are  vital  issues  for  modern
managers.

SYNOPSIS:

This unit will provide the international business student with a sound
appreciation  of  multinational  enterprise  in  the  global  economy.
Various  theories  of  multinational enterprise will  be  reviewed  to
explore the rationale for particular international business strategies
and  outcomes.  Multinational corporate strategy, corporate  alliances
and  the  network  approach  to internationalisation  are  considered.
Technology's  role and determinants of competitiveness  are  reviewed.
The  multinational enterprise in the global political environment  and
aspects of doing business in particular countries are considered.

OBJECTIVES:

On successful completion of this unit students will be able
to:

1. describe the importance of international business in the
   global economy;
   
2. understand the evolution of international business;
   
3. understand key ideas about trade, technology and
   competitiveness;
   
4. relate these to international business strategy;
   
5. appreciate the importance of national policies, institutions
   and politics in development of international business
   strategy;
   
6. relate business strategy to national competitive advantage;
   
7. appreciate the main issues in going international with
   business and in doing business overseas;
   
8. have a good appreciation of international business strategy in
   action;
   
9. have a clear vision of future directions and challenges for
   international business;
   
10. utilise skills in strategic analysis.
    

TOPICS:

 Description                                                    Weighting(%)

International Business in the Global Economy                          10.00

Trade, Technologies and Competitiveness                               20.00

National Policies, Institutions and Politics                          15.00

Global Corporate Strategy and Competitive Advantage                   25.00

Developing International Business Strategies                          10.00

Doing Business Internationally                                        10.00

Likely Future Challenges for International Business                   10.00

TEXT and MATERIALS to be PURCHASED:

Vernon-Wortzel, H. and Wortzel, L.H., 1996, Strategic Management in a
Global Economy, John Wiley & Sons, New York.

STUDENT WORKLOAD REQUIREMENTS:

	ACTIVITY				HOURS
Directed Study                                	68
Private Study                                 	73
Assessments                                   	24

ASSESSMENT DETAILS:

No  *F/S Marks     Due        Description                              Wtg(%)    LBL WWW
1   S    10.00     26/03/99  ASSIGNMENT 1 (CASE STUDY PROPOSAL)        10.00     Y   N
2   S    40.00     21/05/99  ASSIGNMENT 2 (CASE STUDY)                 40.00     Y   N
3   S    50.00     END S1    2 HOUR OPEN BOOK END OF SEMESTER EXAM     50.00     N   N

OTHER REQUIREMENTS:

1    To  obtain a pass in A unit, students must perform satisfactorily
     in overall assignment work and in the examination.
2    The due date of an assignment is the date by which a student must
     despatch  the  assignment to the University; due dates  for  1999
     being listed above.
3    Students  should organise their affairs to ensure that they  meet
     due  dates  for all assignments. Extensions will be granted  only
     under extenuating circumstances.
4    Students may apply for assignment extension of up to two weeks by
     including an application with the submitted assignment, including
     supporting documentary evidence.
5    Application for assignment extensions beyond two weeks should  be
     to the Unit Leader by the original due date of the assignment.
6    Assignments  submitted after due date without an  application  or
     extension will attract a late penalty of 20% of the overall mark.
7    Students  must  retain a copy of all assignments  which  must  be
     provided if required by the Unit Leader.
8    The  above  weighting  of topics should  not  be  interpreted  as
     applying to the weighting of marks allocated to questions in  the
     examination paper.