• Semester 1 (External)
• Semester 2 (Day)
• Semester 2 (External)

Synopsis

This  unit  provides an integrative culmination to the development  of
student knowledge and skills presented in the earlier units in his/her
area  of major study. The unit will introduce the student to the wider
perspectives of the direction and general management of the enterprise
by providing an introductory framework of business strategy as a field
of  study  in  business administration. It will review  the  field  of
business  strategy  as  a  study of the  responsibilities  of  general
management  and the factors which affect the character and success  of
the total enterprise. The study of business strategy should be seen as
the  capstone of a professional business education. Assessment  is  by
written assignment and examination.