Pre-requisite: 51368
This unit is based on participation in a major marketing project.
Students will be expected to apply their marketing skills to a
particular problem by developing a research proposal, planning the
research, undertaking the research, analysing and interpreting the
results, and presenting the findings. The findings from the research
will be used to prepare for the firm an appropriate strategic plan in
the area that the research was undertaken. A major professional report
suitable for management will be presented at the end of the semester.
Students should note that although this unit is a single credit point
unit it runs for a full year starting in Semester One only. Please
note that this unit will {only }be available to students who have
completed 51365 Marketing Strategy.