Pre-requisite: 55506
International Marketing Strategy will provide students with a set of tools for working in the international environment and assist in developing business and marketing strategies. Topics included are: the international business environment, trade theories, international business intelligence (and marketing segmentation), market entry strategies, the international marketing mix and international business strategy formulation and implementation. Contemporary research includes cross-national business relations (in relationship marketing), industrial marketing networks and business negotiations in a cross cultural environment and ethics.