51110 BUSINESS STRATEGY

FACULTY OF BUSINESS 2000

For full Unit Specifications, choose an offer
(Variations may occur between Day & External Offerings)


Credit Points 1.00

Synopsis

This  unit  provides an integrative culmination to the development  of
student knowledge and skills presented in the earlier units in his/her
area  of major study. The unit will introduce the student to the wider
perspectives of the direction and general management of the enterprise
by providing an introductory framework of business strategy as a field
of  study in business administration. The use of analytical tools  and
processes  as a means of developing and improving managerial  decision
making  is  developed  in this unit. The study  of  business  strategy
should  be  seen as the capstone of a professional business education.
Assessment is by written assignment and examination.

Please note, because this is an integrative unit which draws on  prior
subject areas, it is advisable that students complete this unit in the
{final} year of their study.