Pre-requisite: 51361
Australia and its Asian trading partners are confronted with increasing pressures to trade in order to enhance domestic living standards. At the same time, international and domestic markets are becoming increasingly competitive as technological changes in communications and distribution facilitate international flows of goods and services. It is therefore imperative that marketing students are trained to understand and apply marketing principles to the international marketing environment in order to enhance and build competitive competencies in this field. This unit introduces students to the field of international marketing by emphasising the complexities of differing cultural, economic, social, political, legal and technological environments. It then moves to developing strategies for global and country specific markets by the application of the conventional marketing mix management model to the idiosyncrasies of each market before moving to looking at alternative trading mechanisms and trends in international trade.