55142 MARKETING AND SALES MANAGEMENT

FACULTY OF BUSINESS 2000
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Credit Points 1.00

Pre-requisite: 55141+55140

Synopsis 

This  unit  takes a "marketing planning" approach to the  teaching  of
marketing  concepts and principles.  Hence, it takes the  form  of  an
applied  unit, where students learn about marketing in the process  of
developing a marketing plan.