Pre-requisite: 51368+51110
This unit is based on participation in a major marketing project.
Students will be expected to apply their marketing skills to a
particular problem by developing a research proposal, planning the
research, undertaking the research, analysing and interpreting the
results, and presenting the findings. The findings from the research
will be used to prepare for the firm an appropriate strategic plan in
the area that the research was undertaken. A major professional report
suitable for management will be presented at the end of the semester.
Students should note that although this unit is a single credit point
unit it runs from the unit 51110 Business Strategy offered in Semester
One. Please note that this unit will {only }be available to students
who have completed 51110 Business Strategy.