• Semester 2 (External)

Synopsis

An  understanding of marketing and how it is used within the  emerging
electronic  environment  are  becoming  essential  aspects  of   doing
business.  This  unit  is  grounded in an understanding  of  marketing
principles but takes a practical approach to the application of  those
principles. That is, students will be instructed in the principles and
then shown how organisations can apply them in practice.