• Semester 2 (External)

Synopsis

In  the rapidly developing information economy, information goods  are
major  causes of change in world markets.  At the electronic frontier,
network economics, together with technological change, is altering the
way  in  which  markets develop and work.  Business,  Governments  and
households need to understand and apply principles of information  and
network  economics  if they are to develop successful  strategies  for
operating in the global, electronic marketplace.  This unit introduces
economic principles of information and networks and explores their use
in the development of business strategies and government policy in the
information economy.