Masters of Business (International Business)

Thesis Topic:Accent: A Dimension of Source Evaluations in International Television Advertising

Publications

• Birch, D. and McPhail, J. 1999, ‘Does Accent Matter in International Television Advertisements?’ International Journal of Advertising, vol. 18, no. 2, pp. 251-68.

• Birch, D. and McPhail, J. 1997, ‘The Impact of Accent in International Television Advertising’, Global Business Languages, vol. 2, pp. 91-105.

• Birch, D and McPhail, J. 1996, ‘The Impact of Accent in International Television Advertising’, abstract published in the Proceedings of the Second Asia-Pacific Association for Consumer Research Conference, Perth 12-13 July.

• Birch, D. and McPhail, J. 1995, ‘Accent: A Neglected Dimension of Source Evaluations in International Television Advertising’, Proceedings of the Seventh Bi-Annual World Marketing Congress, eds. K. Grant and I Walker, Academy of Marketing Science, Melbourne, 6-10 July, pp. 7-62 - 7-68.

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