Text Book

K. Douglas Hoffman, John E.G. Bateson, Greg Elliot, Dawn Birch 2010

Journal articles

§                  Carroll, D. Ng, E. and Birch, D. 2009, ‘Retention and progression of postgraduate business students: An Australian perspective’, Open Learning, Vol. 24, no. 3, pp. 197-209. http://www.informaworld.com/smpp/title~db=all~content=g915022681 (C level)

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Birch, D. and Burnett, B. 2009, ‘Bringing academics on board: Encouraging institution-wide diffusion of e-learning environments’, Australasian Journal of Educational Technology, vol. 25, no. 1, 117-34.

§                  Birch, D. and Burnett, B. 2009, ‘Factors influencing academics development of interactive multimodal technology-mediated distance education courses: An Australian case study’, to be submitted to Electronic Journal of e-Learning

§                  Birch, D. and Burnett, B. 2008, Interactive Multimodal Technology-mediated Distance Education Courses: The Academic’s Perspective, Japanese Journal of Educational Media Research, vol. 15, no. 1, 41-58.

§                  Birch, D. and Sankey, M. 2008, ‘Factors Influencing academics’ development of multimodal distance education courses’, International Journal of Educational Development using ICT, vol. 4, no. 1.

§                  Birch, D and McDonald, J. 2007, ‘Distance education students attitudes towards compulsory virtual teamwork in an undergraduate business course’, e-Journal of Business Education & Scholarship of Teaching, vol. 1, no. 1, 2007, pp:14–23, http://www.usc.edu.au/University/AcademicFaculties/Business/Research/e-JBEST/e-JBEST.htm

§                  Birch, D. and Volkov, M. 2007,  ‘Assessment of online reflections: A strategy for engaging English second language (ESL) students’, Australasian Journal of Educational Technology, vol. 23, no. 3, pp. 291-306.

§                  Sit, J., Merrilees, B. and Birch, D. 2003, ‘Entertainment-seeking shopping centre patrons: The missing segments’, International Journal of Retail & Distribution Management, vol. 31, no.2, pp. 80-94. (Winner: Best paper award)

§                  Liesch, P. and Birch, D. 2000, ‘Community-based LETSystems in Australia: Localised Barter in a Sophisticated Western Economy’, International Journal of Community Currency Research, vol. 4, pp. 1-17.

§                  Liesch, P. and Birch, D. 2000, ‘Research on business-to-business barter in Australia’ in Woodside, A. (ed), Advances in Business Marketing and Purchasing, vol. 9, Stamford, JAI Press Inc. pp. 353-84.

§                  Birch, D. and McPhail, J. 1999, ‘Does Accent Matter in International Television Advertisements?’ International Journal of Advertising, vol. 18, no. 2, pp. 251-68.

§                  Liesch, P., St Hill, R. and Birch, D. 1998, Enigmatic Exchange Mechanisms in Modern Societies: Community and Business Barter and International Countertrade’ Journal of Non-Profit and Voluntary Sector Marketing, vol. 3, no.1, pp. 45-56. 

§                  Birch, D. and Liesch, P. 1998, ‘Moneyless Business Exchange: Practitioners’ Attitudes to Business-to-Business Barter in Australia’, Industrial Marketing Management, vol. 27, no. 4, pp. 329-340.

§                  Birch, D. and McPhail, J. 1997, ‘The Impact of Accent in International Television Advertising’, Global Business Languages, vol. 2, pp. 91-105.

§                  Birch, D. and Liesch, P. 1997, ‘Moneyless exchange: Attitudes of participants in Australian community barter systems,’ Journal of Non-Profit and Voluntary Sector Marketing, vol. 2, no. 3, pp. 240-51.

Book chapters

§        Birch, D and Burnett, B. 2009, ‘Advancing E-Learning Policy and Practice: Influences on Academics’ Adoption, Integration and Development of Multimodal E-Learning Courses in Institutional Transformation through Best Practices in Virtual Campus Development: Advancing E-Learning Policies.

§        Liesch, P. and Birch, D. 2000, ‘Research on business-to-business barter in Australia’ in Woodside, A. (ed), Advances in Business Marketing and Purchasing, vol. 9, Stamford, JAI Press Inc. pp. 353-84.

Conference papers

·                 Birch, D. 2008, Interactive Multimodal Technology-mediated Distance Education Courses: The Academic’s Perspective,  B. Donaldson & A. Turnbull (eds.) Academy of Marketing conference, Aberdeen Scotland, July 8 – 10 .

·                 Birch, D. 2006, Pedagogical motivations and barriers for developing multimodal distance education courses, Academy of World Business, Marketing and Management Development Conference, Vol 2, No.9 July 2006, pp. 348-60

§                  Sankey, M. and Birch, D. 2005, Researching transmodal delivery at USQ: Different horses for different course, New Researchers for New Times conference, QUT, November 28.

§                  Birch, D. and Volkov M. 2005, Students’ perceptions of compulsory asynchronous online discussion, Proceedings of ANZMAC, December 5-7, Perth.

§                  Birch, D. and Gardiner M. 2005, Students’ Perceptions of Technology-based Marketing Courses, Proceedings of ANZMAC, December 5-7, Perth.

§                  Birch, D. and McDonald, J. 2005, Students’ perceptions of a virtual team assessment item (VTAI): An Australian case study, Proceedings of Breaking Down Boundaries: ODLAA Conference 2005, Adelaide, http://www.unisa.edu.au/odlaaconference/referred-papers.htm

§                  McDonald, J, Birch, D., Gray, A., Gururajan, R., Hingst, R., Maguire, M. 2005, 'An exploratory study to determine students' perceptions of the value of interaction in an Australian classroom context and the perceived impact on learning outcomes', paper presented to Centre for Research in Lifelong Learning International Conference, Scotland, 24-26 June.

§                  Birch, D 2004, ‘Participation in asynchronous online discussions for student assessment’, Proceedings of ANZMAC, 29 November – 1 December 2004, Wellington, New Zealand

§                  McPhail, J and Birch, D 2004, ‘Students’ attitudes towards technology-enhanced learning resources for an introductory marketing course’, Proceedings of ANZMAC, 29 November – 1 December 2004, Wellington, New Zealand.

§                  Sit, J and Birch, D 2003, ‘Impact of Entertainment on Regional Shopping Centre Image: Implications for Youth Shopper Segmentation, Published in the conference proceedings for ANZMAC, 1-3 December 2003, Adelaide.

§                  Sit, J., Wong, H.Y. and Birch, D. 2002, ‘An exploratory study on service dimensions of regional shopping centres: A segmentation approach’, Published in the conference proceedings for ANZMAC, 2002 Melbourne.

§                  Sit, J. and Birch, D. 2001, An exploratory study on performance dimensions of sub-regional shopping centers, Published in the conference proceedings for ANZMAC, Massey University, Auckland, New Zealand, 3-5 December 2001.

§                  Birch, D. 2001, The impact of rewards in the hotel sector, Abstract published in proceedings of SERVSIG conference, Sydney, May 26-28.

§                  Sit, J. and Birch, D. 2000, The measurement of shopper’s perceptions of the performance for regional and sub-regional shopping centres, published in the Proceedings of Australian and New Zealand Marketing Educators’ Conference, Gold Coast, Queensland, 28^th Nov – 1 Dec, p. 26.

§                  Birch, D. and Perry, C. 1997, The impact of rewards on employee empowerment in the services sector, published in the Proceedings of Australian and New Zealand Marketing Educators’ Conference, vol. 3, eds. Peter W. Reed, Sandra L. Luxton and Michael R. Shaw, Department of Marketing, Monash University, Melbourne, 1-3 December, pp.1369-85.

§                  Liesch, P. and Birch, D. 1996, ‘Institutionalised Business Barter: An Alternative Business Marketing Exchange System in Australia’, Proceedings of the 12^th International Conference on Industrial Marketing and Purchasing, Karlsruhe, September 5-9.

§                  Birch, D and McPhail, J. 1996, ‘The Impact of Accent in International Television Advertising’, abstract published in the Proceedings of the Second Asia-Pacific Association for Consumer Research Conference, Perth 12-13 July.

§                  Birch, D. and McPhail, J. 1995, ‘Accent: A Neglected Dimension of Source Evaluations in International Television Advertising’, Proceedings of the Seventh Bi-Annual World Marketing Congress, eds. K. Grant and I Walker, Academy of Marketing Science, Melbourne, 6-10 July, pp. 7-62 - 7-68.

§                  Liesch, P., St Hill, R. and Birch, D. 1995, ‘An Enigma in Modern Societies: Barter Exchange and Countertrade’, Proceedings of the Seventh Bi-Annual World Marketing Congress, eds. K. Grant and I Walker, Academy of Marketing Science, Melbourne, 6-10 July, pp. 13-116 - 13-123.

§                  Birch, D., Liesch, P. and Yau, O. 1994, ‘Institutionalisation of Domestic Barter as an Alternative Marketing Exchange System in Australia’, in Eds. F. Yuncheng and W. Chowhou, Proceedings of the 10^th Academy of International Business, Southeast Asia Regional Conference on Asia-Pacific Business, Year 2000, Beijing, China, pp. 203-209.

Published case study                                                       

§                  Birch, D. 2002, ‘Ron Brown Accounting Pty Ltd:  Managing a professional service firm’, published in Principles of Marketing, 2^nd edn. Prentice Hall, Sydney.
 

Published working papers

§                  Birch, D. and Liesch, P. 1996, ‘Barter Exchange Among Australian Enterprises: An Empirical Investigation’, Department of Management Working Paper Series, No. 95-03, University of Tasmania, pp. 1-31.

§                  Birch, D. and Liesch, P. 1996, ‘An Empirical Investigation of the Attitudes of Participants to Australian Community Barter Systems, Management Papers: A Working Paper Series, Faculty of Business, University of Southern Queensland, Toowoomba, Vol. 6, No. 1, pp. 47-71.

§                  Liesch, P., St Hill, R. and Birch, D. 1994, ‘An Enigma in Modern Societies: Barter Exchange and Countertrade’, Management Papers: A Working Paper Series, Faculty of Business, University of Southern Queensland, Toowoomba, Vol. 4, No. 4, pp. 56 - 74.

§                  Birch, D., Liesch, P. and Yau, O. 1994, ‘Institutionalisation of Domestic Barter as an Alternative Marketing Exchange System in Australia’, Management Papers: A Working Paper Series, Faculty of Business, University of Queensland, Toowoomba, Vol. 4, No. 2, pp. 27 - 41.

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