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Sit,
J., Merrilees, B. and Birch, D. 2003, ‘Entertainment-seeking shopping centre
patrons: The missing segments’, International Journal of Retail &
Distribution Management, vol. 31, no.2, pp. 80-94. (Award for Excellence -
Literati Club)
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Sit, J. and Birch, D. 2003, ‘Impact of
Entertainment on Regional Shopping Centre Image: Implications for Youth
Shopper Segmentation, submitted to be published in the conference proceedings
for ANZMAC, 2003, Adelaide.
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Sit, J., Wong, H.Y. and Birch, D. 2002, ‘An
exploratory study on service dimensions of regional shopping centres: A
segmentation approach’,
Published in the conference proceedings for ANZMAC, 2002 Melbourne.
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Sit, J. and Birch, D. 2001,
An exploratory study on
performance dimensions of sub-regional shopping centers, Published in the
conference proceedings for ANZMAC, Massey University, Auckland, New Zealand,
3-5 December 2001.
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Sit, J. and Birch, D. 2000, The measurement of
shopper’s perceptions of the performance for regional and sub-regional
shopping centres, published in the Proceedings of Australian and New Zealand
Marketing Educators’ Conference, 28th Nov – 1 Dec, p. 26.
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