Masters student: David Carol

Topic: Student retention in post-graduate distance education

Honours student (first class) - Jason Sit

Topic: The development of a scale for measuring customers' perceptions of the performance of regional and sub-regional shopping centres.

Publications

Carroll, D. Ng, E. and Birch, D. 2008 ‘Factors affecting the retention and progression of postgraduate business distance education students: An exploratory case study’, submitted to Journal of Marketing Education.

Sit, J. and Birch, D. 2003, ‘Impact of Entertainment on Regional Shopping Centre Image: Implications for Youth Shopper Segmentation, Published in the Proceedings of Australian and New Zealand Marketing Educator's Conference, 1-3 December 2003, Adelaide.

Sit, J., Merrilees, B. and Birch, D. 2003, ‘Entertainment-seeking shopping centre patrons: The missing segments’, International Journal of Retail & Distribution Management, vol. 31, no.2, pp. 80-94. (Winner: Best Paper 2004)

Sit, J., Wong, H.Y. & Birch, D. 2002, ‘An exploratory study on service dimensions of regional shopping centres: A segmentation approach’, Published in the Proceedings of Australian and New Zealand Marketing Educator's Conference, December 2002 Melbourne.

Sit, J. and Birch, D. 2001, An exploratory study of performance dimensions of sub-regional shopping centres, published in the Proceedings of Australian and New Zealand Marketing Educator's Conference, Auckland, December 2001, New Zealand.

Sit, J. and Birch, D. 2000, Shopping centres, published in the Proceedings of Australian and New Zealand Marketing Educators’ Conference, Gold Coast, Australia, November, 2000.

Contact me                                                                                             Last updated: Friday, 25. July 2008

Just do it!