Marketing Education Publications

  •  Birch, D. and Burnett, B. 2008, Encouraging academics’ development of technology-mediated distance education courses, to be submitted to Australasian Journal of Educational Technology

  • Birch D. and Burnett, B. 2008, Interactive Multimodal Technology-mediated Distance Education Courses: The Academic’s Perspective, submitted to Japanese Journal of Educational Media Research

  • Birch, D. and Burnett, B. 2008, Factors influencing academics development of interactive multimodal technology-mediated distance education courses: An Australian case study, submitted to Journal of Educational Technology and Society

  • Birch, D. 2008, Interactive Multimodal Technology-mediated Distance Education Courses: The Academic’s Perspective, submitted for AM conference, Scotland, July 8 - 10

  • Birch, D. and Sankey, M. 2008, ‘Factors Influencing academics’ development of multimodal distance education courses’, International Journal of Educational Development using ICT 4(1)

  • Birch, D and McDonald, J. 2007, ‘Distance education students attitudes towards compulsory virtual teamwork in an undergraduate business course’, e-Journal of Business Education & Scholarship of Teaching, vol. 1, no. 1, 2007, pp:14–23, http://www.usc.edu.au/University/AcademicFaculties/Business/Research/e-JBEST/e-JBEST.htm\

  • Birch, D. and Volkov, M. 2007,  ‘Assessment of online reflections: A strategy for engaging English second language (ESL) students’, Australasian Journal of Educational Technology, vol. 23, no. 3, pp. 291-306.

  • Birch, D. 2006, Pedagogical motivations and barriers for developing multimodal distance education courses, Academy of World Business, Marketing and Management Development Conference, Vol 2, No.9 July 2006, pp. 348-60

  • Birch, D 2004, ‘Participation in asynchronous online discussions for student assessment’, ANZMAC, 29 November – 1 December 2004, Wellington, New Zealand.
  • McPhail, J and Birch, D 2004, ‘Students’ attitudes towards technology-enhanced learning resources for an introductory marketing course’, ANZMAC, 29 November – 1 December 2004, Wellington, New Zealand.
  • McDonald, J. Birch, D, Gray, A. Gururajan, R. Hingst, R, Maguire, M 2005, ‘An exploratory study to determine students’ perceptions of the value of interaction in an Australian classroom context and the perceived impact on learning outcomes’, submitted for inclusion in proceedings of conference, What a Difference a Pedagogy Makes: Researching Lifelong Learning and Teaching, Stirling Management Centre, University of Stirling, Friday 24 June to Sunday 26 June 2005
  • Birch, D. and McDonald, J. 2005, Students’ perceptions of a virtual team assessment item (VTAI): An Australian case study, Proceedings of Breaking Down Boundaries: ODLAA conference 2005, Adelaide
  • Birch, D. and Volkov M. 2005, Students’ perceptions of compulsory asynchronous online discussion, ANZMAC, December 5-7, Perth.
  • Birch, D. and Gardiner M. 2005, Students’ Perceptions of Technology-based Marketing Courses, ANZMAC, December 5-7, Perth
  • Birch, D. and Volkov, M. 2005, Assessing online discussions: A student perspective, Submitted for Journal of Asynchronous Learning Networks   
  • Sankey, M and Birch, D. 2005, Multimodal submitted for New Researchers for New Times conference, QUT.

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