Research in Marketing

ABS WWW Site

Australian Bureau of Statistics. A limited range on statistics are available on line including some 96 census data, main economic indicators as well as information on products, news releases. Also includes links to other  statistical agencies around the world.

American Demographics/Marketing Tools

Mainly source for publications on demographics and Marketing tools .Has hotlinks to useful government (US) and commercial sites.

American Marketing Association

Not much substance - useful for their publications and conferences.

Commercial Economic Advisory Service of Australis (CAESA) Home

Publishers of statistical material on Advertising & Media, Grocery Industry etc. but has some very good links.

CyberAtlas: Internet Statistics and Market Research for Web Marketers

"The site provides readers with valuable statistics and Web marketing information, enabling them to understand their business environment and make more informed business decisions. CyberAtlas gathers online research from the best data resources to provide a complete review of the latest surveys and technologies available."

Decision Analyst, Inc. 

Full text Marketing Research articles from Decision Analyst, Inc.,   a leading international marketing research and marketing consulting firm

Dynamic Document Creation - Market Research reports

A Canadian site for businesses and consumers giving direct access to valuable business and consumer information sources, time saving interactive tools,  and a growing number of on-line and electronic commerce services. The site allows you to assemble market research reports for various commodities around the world.

Great Ideas for Teaching Marketing

Based on publications of the same name by South-Western College Publishing.

Institute of Scientific Information (ISI) Home Page

Source of journal lists for SSCI, SCI.

Journal of Empirical Generalisations in Marketing Science

A refereed on-line journal with articles available for download. Also has links to other on-line marketing research journals and to the Marketing  Bulletin produced at Massey University.

Links to Academic Marketing Journals

Includes some electronic journals.

Links to Academic Journals Related to Marketing

Does have some electronic journals included. Handy to widen research or find instructions to authors.

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Market Research and the Internet

Useful collection of sites plus articles on advantages and disadvantages of using the Internet for market research.

Marketing Research Centre

Concept Marketing Group Inc. was originally formed to help companies develop and implement effective sales and marketing strategies. Articles, tips on designing web sites, international marketing are all features. Emphasis on e-marketing. You need to register (free)

Market Research Society of Australia Home

Has useful links, copies of their publication Research News and employment opportunities, associations, journals and on-line resources

Marketing at Otago

Collection of links to various aspects of marketing. Unfortunately,  they seem to have removed the link to the full text of papers presented at the ANZMAC Conference

Marketing Research Index

Serves as a starting point to finding sites of commercial and academic interest on the Internet that relate of Marketing Research. Compiled by PhD. in Marketing student at University of Houston.

PJ Marketing Research

Marketing Research, Essays, Research, Reports, Papers, Case Studies.

Quirk's Marketing Research Reviews

Web site is designed to be a one-stop source of information on marketing research, everything from articles on successful research projects to the 1999- 2000 Researcher SourceBook™ directory of 6,200 research providers.

Relationship Marketing Bibliography

Rockbridge Associates Market Research Document

Produced by a Market Research company - includes articles on Customer satisfaction, qualitative research, market research as well a book reviews

Roy Morgan Research:

Morgan Poll results, internet statistics and more.

Sampling for Internet Surveys

Nigel Bradley, University of Westminster

SURVEYPRO

Online Survey Software... Easy to use Online Survey Builder with Online Data Collection and Real-Time Online Data Analysis

WorldOpinion - The World's Market Research Web Site

A means to access a wealth of market research information, from advance details and reviews of more than a hundred events worldwide, to the latest research news, profiles of major players, book reviews, links to online journals and a glossary of research terms. [Anbar Cool Sites]

Zenith Medianet

Marketing and Media.

Zoomerang

Create and monitor on-line surveys with this tool. Templates for such things as customer satisfaction , concept tests, feedback on lecturers are all here. For small individual surveys it is free.

 

Last updated 2nd July, 2002
Please send me any suggestions for inclusion or reports of outdated links:
Ilona Eberle :  e-mail: eberle@usq.edu.au