- Academy of Marketing Science Review
- Recent Publications and Featured Articles in full text.
- The Ad Critic - All Ads, All The Time.
- The Ad Critic was
created for those who find advertising more than just an annoyance
between TV shows. Here is where you will find practically any ad you
have seen on TV. These are US ads (not that it makes much difference
these days) and you will need a video card and appropriate
free software to view them.
- AdFlip.com
- Ads archive of automobile, celebrity, audio magazines advertising
and more! Good resource for classic and contemporary magazine ads.
- Ad/Insight ChannelSeven.com
- Billed as Resources and commentary for the on-line advertising and marketing communities. As well as lead stories has a host of case studies and surveys/research.
-
Advertising
Age
-
See their special reports .
- Advertising Sensitivity and Integrated Marketing
Communications In the International Environment
- Conference paper from The Small Business Advancement National Center
at the University of Central Arkansas
-
Advertising
World - Uni. of Texas
-
Bills itself as the most extensive collection of advertising-related links
on the Web
-
All
Business Network
-
Search for articles, directories, databases, books under 30 business headings
- ANZMAC
Conference Proceedings
- Conference proceeding from ANZMAC .
- ANZMAC Useful Links
- Australian & New Zealand Marketing Academy site from the University of Auckland.
- Australian electronic commerce links
- Excellent site from Small Business Victoria . Includes links to reports, booklets as well as commercial sites.
- Australian Dairy Corporation
- Milk, Cheese, Butter, Dairy Products, Dairy Industry, Dairy Figures, Dairy News, Dairy Trends.
- Australian Food News
- A great find for marketing students research aspects of the Australian food/supermarket industry. Look particularly at the Directory of Australian Food Companies and
Organisations links.
- Aust
Industry Associations
- Industry and trade associations can be of use when researching an
industry. This list is only a fraction of the industry associations that
exist. Consult the Directory of Australian Associations at your Library for
further information.
- Australian Processed Food and Beverage Industry
- Information on the Australian Processed Food and Beverage Industry with online access to industry and policy information to support better decision making and improved international competitiveness.
Choose Food then Food Statistics . Information on import and export controls, overseas markets for processed foods and research and development. From Dept of Agriculture, Fisheries and Forestry.
-
-
-
Berkley-Internet
Resources - Social Sciences
-
Covers also Economics Politics , Industrial Relations etc.
-
Bookmarks
on Cybermarketing (new 9/98)
-
Belgian site - aimed more at those planning to cybermarket. General info,
articles,
ezines, magazines, mailing lists and "how to" sections.
- BPubs.com:
- Customer Relationship Management Articles. On this
site you can also search for articles on other topics. BPubs.com
is a directory based Internet search engine that strives to cover the
topic of Business Publications
- BRASS Best of the Best Business Web Sites
- To assist librarians and business researchers in identifying significant sites, BRASS Education Committee members created this Web page to serve as a subject guide to the 'Best of the Best' business Web sites in a number of broad business categories. From a committee of the American Library Association
- Business Channel - Industry Sectors
- Wonderful site. Provides a snapshot of the 478
industries in the Australian Economy with descriptions and
statistics.
-
Business
Education on the Internet Homepage
-
Business
Information Sources on the Internet
-
General site - quite a lot of statistical information links.
-
Business
Products Review
-
Descriptions and reviews of business products (photocopiers, digital cameras,
etc) with links to manufacturer's home page.
- CBS
Marketing School - Working Papers
- Curtin University Business School Working Papers 1996 onwards. Full text.
Click on Curtin Business School Publications Library then choose Marketing
as the School and Working papers as the publication type.
-
Database
Marketing Institute
-
Collection of articles on database marketing , franchising, etc.
- eCompany Now - Reinventing Business
- The online counterpart to the newly launched eCompany Magazine, eCompany Now strives "to be the straight-talking, sophisticated companion to business people who face the risks and opportunities the Web brings to the business world." Along with articles lifted from the print
publication, eCompany Now has created several value-added features, including Web Files, which are online resources that correlate to articles in the paper version of the magazine. The site also provides interactive bulletin boards in its Discussion section, links, news headlines, and Hot Topics, which are groupings of articles, links, and bulletin boards related to single topics. (Scout Report) Articles on Relationship Marketing and case studies also feature.
- Frontline: the merchants of cool
- Very good web site with transcripts that supports the video Merchants of Cool held in the USQ Library at 306.0973 Mer
- Global Reach
Express
- A newsletter mainly concerned with Internet Marketing.
- Grocery Industry Articles and Links
- Interesting articles ... covering anything about FMCG (Fast
Moving Consumer Goods) and Grocery in particular. It also has links to
useful sites, all over the world, as well as a page devoted to Australian
and New Zealand sites.
-
Houghton
Mifflin - Market Learning Centre
-
Designed to support the textbook Dibb, Simkin, Pride and Ferrel's "Marketing:
Concepts and Strategies". Contains tests based on the chapters, internet
exercises and a glossary of marketing terms.
- Infolink: Marketing Web Resources
- Collection of links from Victoria University of Technology
- Integrated Marketing Communications
- Articles on this topic - from Harcourt Canada. Other good marketing
resources at this site
- Internet
and Marketing
- A collection of resources to information on internet facilitated advertising and marketing and its relation to business,
promotional sites, statistical and internet growth information
From Nanyang Technological University Library, Singapore.
- Journal of Integrated Communications
- Free on-line full-text journal
-
- KnowMarketing
- One of the leading resource and reference sites on the internet for those
involved in marketing, advertising, selling, promotion and e-commerce.
Material within KnowMarketing is organized by topic. Currently, there are
19 distinct topic areas with more added as the need arises. Each topic
area offers numerous resources including links to hundreds of web sites
through each topic area's KnowLinks section. KnowMarketing's chief concern
is to offer a web site that is committed to providing unbiased, objective
information that will be a valuable tools for academics, business professionals
and students of marketing.
- Kurtz:
Services Marketing
- Site to support the book Services Marketing. Has extensive links to web
sites of service companies and well as internet exercises and chapter
reviews.
- Making Every Customer Relationship Count
- Making Every Customer Relationship Count: Exploring the Business Drivers and Technology Enablers of Customer Relationship Management by David Harper and William
Schwarz
- Marketing Bulletin
- Established in 1990, the Marketing Bulletin is a refereed journal that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. This site provides
access to the full text of all of the articles published in the Marketing Bulletin to date. From Massey University.
Articles are available
in full-text (PDF)
- Marketing Communications Information and Resources
- Bills itself as Source for Marketing Communication Knowledge. Try their Knowledge Bank for full -text articles on a variety of marketing topics.
- Marketing Competence:
- Helmar Rudolph's Internet Resource for Total Customer Management Information.
Articles in the area of customer-centered and database-driven
marketing and business management
- Marketing - QuickMBA
- QuickMBA's purpose is to quickly provide you the business knowledge you
need when you need it. Whether you are optimizing a supply chain or develop
a marketing strategy, QuickMBA brings you business insight as it is taught
in the world's top MBA programs, accompanied by references to online
resources to keep you current.
- Marketing Resource Centre
- A showcase site for the California-based Concept Marketing Group, this is a useful and regularly updated source of information. Easy navigation through a series of menus guides the visitor
to articles, press releases, and professional associations.
- Marketing Resources Gateway
- From the University of Strathclyde
-
Marketing
Resources - Nottingham Business School
-
Extensive collection of marketing links arranged under sub-headings.
-
Marketing
Sites
-
University of Houston.
-
Marketing
Through New Media
-
Course outline for an MBA course. Lots of content .
-
Marketing
Theory and Practice Online
- McDonald's
- Article on decline of McDonalds from BusinessWeek
- McDonald's Company Facts Home Page
- Frequently Asked Questions (FAQs) of
McDonald's. Includes sections on strategy, marketing and human resource management
-
McSpotlight
Home Page
-
Not to be missed!
-
Mining
Company - Marketing
- MOTI
- Marketing on the Internet.
-
MouseTracks
- Marketing Activities
-
Niche
-
On-line Journal of B-to-B marketing and e-commerce.
-
NetAcademy
(Electronic Markets)
-
Home site of the journal Electronic Markets, Electronic Markets reports,
principal developments and the latest trends in Electronic Commerce. Issues
back to 1991 are available in Adobe Acrobat format.
- O'Keefe Library-Best Information on the Net
- From St.Ambrose University
-
Other
Marketing Resources on the WWW
-
From Tilburg University. Has sources for academic marketing research as
well as links to marketing journals
- Principles of Marketing
- Case Studies, sample essays .
- Product Development & Management Association (PDMA) Home Page
- "The Product Development and management Association (PDMA) is a US-based organization
positioned as 'the leader in defining, creating and disseminating new product development knowledge'. PDMA is largely oriented towards
practitioners, but also actively supports product development management research, sponsors a PhD dissertation competition and organizes a major annual conference. Information pertaining to all these activities can be found on the Web site, which also provides access to recent literature related to innovation and new product development (books, reviews and research including a link to the 'Journal of Product Innovation Management Online'), as well as links to related
organizations."[Anbar Cool Sites]
- Relationship Marketing Resource
- Excellent collection of full-text articles from the
Relationship Marketing Report. You will need Adobe Acrobat to view
these
- Retail World:
- Although a site that is primarily to publicise their publications it is well worth looking at for its Daily News Updates. Unfortunately, these are not archived.
-
RIRDC
Research reports
-
Catalogue of publications of Rural Industries Development corporation Deals
with such products as Wildflowers, Deer, essential oils and new plant and
animal products.
- SCU
Management & Marketing Resources
- Lists of resources complied by Southern Cross University. Headings cover
Advertising & Promotion Resources : Marketing & Business
Resources ; Journals & References; For the Marketing Educator ;
Marketing Research ; Commercial Sites : Consumer Behaviour Resources ; Good
things for Marketing Students : Business Schools; Simulations
-
Volition
for Marketing
-
A Mega-Site. Compiled by Professor of Marketing at Baruch College. Links to
just about every site of interest to Marketing students and staff.
- WARC - World Advertising Research Center
- Database for possible subscription
-
Welcome
to Guerrilla Marketing Online
-
A weekly web magazine for small business, entrepreneurs, sales people and
marketers of all kinds. Based on Levinson's books.
-
Worldclass
Supersite
-
Commercially slanted site designed mainly for business but has some useful
links.
-
Last updated 2nd July, 2002
Please send me any suggestions for inclusion or reports of
outdated links:
Ilona Eberle : e-mail: eberle@usq.edu.au