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Our brand

The University of Southern Queensland (USQ) is a young, dynamic university dedicated to providing quality programs and degrees in a flexible and supportive environment. In just over 50 years, USQ has become a prominent teaching and research institution providing education worldwide from three regional locations – Toowoomba, Springfield and Ipswich.

The Toowoomba region founded USQ out of their passion to provide the best possible educational opportunities for local students. The vision and determination of our local communities has seen USQ grow and expand with a reputation as one of Australia’s leading providers of on-campus and online programs in Australia and overseas.

We are proud of our history and the story of our Phoenix, which has always been a part of our identity and remains our most cherished visual asset to this day. The current USQ visual identity was launched in 2012, and has been instrumental in cementing USQ’s reputation as a quality provider of education, contributing to our continued growth in our regions and ensuring we remain successful well into the future.

Logo requests

If you require the use of the USQ logo, you can seek permission by completing the online Logo request form.  A member of the USQ team will be in touch within two (2) working days of receiving the logo request.

Sponsorship requests

More information about sponsorships is available online. 


For enquiries relating to the USQ brand, please email

Brand toolkit for staff