Our brand

The University of Southern Queensland (USQ) is a young, dynamic university dedicated to providing quality programs and degrees in a flexible and supportive environment. In less than 50 years, USQ has become a prominent teaching and research institution providing education worldwide from three regional locations – Toowoomba, Springfield and Ipswich.

The Toowoomba region founded USQ out of their passion to provide the best possible educational opportunities for local students. The vision and determination of our local communities has seen USQ grow and expand with a reputation as one of Australia’s leading providers of on-campus and online programs in Australia and overseas.

We are proud of our history and the story of our Phoenix, which has always been a part of our identity and remains our most cherished visual asset to this day. The current USQ visual identity was launched in 2012, and has been instrumental in cementing USQ’s reputation as a quality provider of education, contributing to our continued growth in our regions and ensuring we remain successful well into the future.

Logo requests

If you require the use of the USQ logo, you can seek permission by completing the online Logo request form.  A member of the USQ Brand team will be in touch within two (2) working days of receiving the logo request.


For enquiries relating to the USQ brand, please contact Marketing and Student Attraction by emailing brand@usq.edu.au


USQ offers two types of sponsorships; in-kind and financial. If you are seeking financial sponsorship, please complete the USQ Sponsorships application form. Please note that, once you have submitted your sponsorship application to USQ, your request will be assessed by the University and may take up to 12 weeks. 

Alternatively, if you are seeking in-kind sponsorship, please email sponsorships@usq.edu.au for an in-kind sponsorships application form. Please note that, in-kind sponsorships are treated on an ad hoc basis. In-kind requests may take anywhere between 1-6 weeks to be finalised, depending on what has been requested.