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MMS8000 New Media Theory and Practice

Semester 1, 2011 On-campus Springfield
Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Creative Arts

Contents on this page


Examiner: Ashley Jones
Moderator: Leonie Jones


Pre-requisite: Students must be enrolled in Program: MSTA


The media industry is a rapidly evolving landscape. Old models of media production and distribution are being replaced by digital, on-line technologies. As a result, new media theories and practices are being conceived and created at an exceedingly rapid rate. This course teaches students advanced new media theories and how projects can be produced and delivered across multiple platforms. This can take the form of a project across a number of broadcast arenas, namely, digital or 3D cinema, digital television and radio, and the Web. To enable a practitioner to create such a project a thorough understanding of advanced production skills and technology needs to be achieved.


On successful completion of this course students will be able to:

  1. have an advanced understanding of the incorporation of new media into online business and social communities and e-portals;
  2. demonstrate an advanced understanding of new media production theory and technology through the creation of a multi-disciplinary new media project. This will be discussed with the academic supervisor of the course;
  3. deliver the completed project across a number of new media broadcast platforms.


Description Weighting(%)
1. Advanced multi-disciplinary media production techniques including 3D video production. 20.00
2. Producing media for social and cultural virtual communities. 20.00
3. Distributing media across on-line portals. 20.00
4. Industrial/Business and community uses of digital communication. 20.00
5. Online broadcasting platforms and e-marketing of the media product. 20.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

  • There are no texts or materials required for this course.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Beer, D and Gane, N 2008, New Media: The Key Concepts, Berg Publishers, US.
  • Berkley, H 2009, Marketing in the New Media, Self Counsel Press, UK.
  • Bolter, JD and Grusin, R 2000, Remediation: Understanding New Media, The MIT Press, USA.
  • Constandinides, C 2010, From Film Adaptation to Post-celluloid Adaptation: Rethinking the Transition of Popular Narratives and Characters Across Old and New Media, Continuum, UK.
  • Fenwick, I and Wertime, K 2008, DigiMarketing: The Essential Guide to New Media and Digital Marketing, Wiley, USA.
  • Hansen, MBN 2006, New Philosophy for New Media, The MIT Press, US.
  • Hilliard, RL 2007, Writing for Television, Radio, and New Media, Wadsworth Publishing, USA.
  • Hui, WKC 2005, New Media, Old Media: A History and Theory Reader, Routledge, USA.
  • Jenkins, H 2008, Convergence Culture: Where Old and New Media Collide, NYU Press, USA.
  • Kellison, C 2008, Producing for TV and New Media: A Real-World Approach for Producers, Focal Press, USA.
  • Levinson, P 2009, New New Media, Allyn & Bacon, UK.
  • Lister, M; Dovey, J; Giddings, S; Grant, I and Kelly, K 2009, New Media: A Critical Introduction, Routledge, UK.
  • Lunenfeld, P 2000, The Digital Dialectic: New Essays on New Media, The MIT Press, USA.
  • Manovich, L 2002, The Language of the New Media, The MIT Press, USA.
  • McIntosh, S and Pavlik, JV 2010, Converging Media: A New Introduction to Mass Communication, Oxford University Press, USA.
  • Munster, A 2006, Materializing New Media: Embodiment in Information Aesthetics, Dartmouth, UK.
  • Tabbi, J and Wutz, M 1997, Reading Matters: Narrative in the New Media Ecology, Cornell University Press, USA.

Student workload requirements

Activity Hours
Directed Study 13.00
Lectures 13.00
Private Study 113.00
Tutorials 26.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
PRODUCTION DIARY 100 30 30 Mar 2011 (see note 1)
NEW MEDIA PROJECT 100 50 15 Jun 2011 (see note 2)
ONLINE PLAN 100 20 15 Jun 2011 (see note 3)

  1. This assessment item is aligned with Objectives 1, 2 and 3.
  2. Further details about the assessment due dates are provided to students at the first class meeting for the semester. This assessment item is aligned with Objectives 1, 2 and 3.
  3. This assessment item is aligned with Objective 3.

Important assessment information

  1. Attendance requirements:
    It is the students? responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To successfully complete an individual assessment item, a student must achieve at least 50% of the marks or a grade of at least C-. This statement must be read in conjunction with Statement 4 below.

  3. Penalties for late submission of required work:
    If students submit assignments after the due date without extenuating circumstances and without prior approval, then a penalty of a maximum of 5% of the assigned mark may apply for each working day late, up to a maximum of 10 working days, at which time a mark of zero can be recorded for that assignment.

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade, a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no exam for this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Given the details under (6) above, there are no deferred exams for this course. However, if any deferred/makeup work is granted, it would have to be submitted by a date set by the examiner.

  8. University Student Policies:
    Students should read USQ Regulations 5.1 Definitions, 5.6 Assessment, and 5.10 Academic Misconduct for further information and to avoid actions which might contravene University Regulations. These regulations can be found at the URL //

Assessment notes

  1. (a) The due date for an assignment is the date by which a student must lodge the assignment at the USQ. (b) All Faculty of Arts assignments must be lodged in the USQ Assessment Drop-box on the Ground Floor of the USQ Springfield building no later than 12 noon on the due date. (c) In the event that a due date for an assignment falls on a local public holiday in their area, such as a Show holiday, the due date for the assignment will be the next day. Students are to note on the assignment cover the date of the public holiday for the examiner's convenience. (d). Students must retain a copy of each item submitted for assessment. This must be despatched to USQ within 24 hours if requested by the Examiner. (e) In accordance with University's Assignment Extension Policy (Regulation 5.6.1), the examiner of a course may grant an extension of the due date of an assignment in extenuating circumstances such as documented ill-health. (f) Students who have undertaken all of the required assessments in the course but who have failed to meet some of the specified objectives of the course within the normally prescribed time may be awarded the temporary grade: IM (Incomplete-Makeup). An IM grade will only be awarded when, in the opinion of the examiner, a student will be able to achieve the remaining objectives of the course after a period of non-directed personal study. (g) Students who, for medical, family/personal, or employment-related reasons, are unable to complete an assignment or sit for an examination at the scheduled time, may apply to defer an assessment in the course. Such a request must be accompanied by appropriate supporting documentation. One of the following temporary grades may be awarded: IDS (Incomplete - Deferred Examination; IDM (Incomplete Deferred Make-up); IDB (Incomplete - Both Deferred Examination and Deferred Make-up).