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MGT3004 Creativity, Innovation and Entrepreneurship

Semester 2, 2012 External Toowoomba
Units : 1
Faculty or Section : Faculty of Business and Law
School or Department : School of Management and Marketing
Version produced : 30 December 2013

Contents on this page


Examiner: Ray Gordon
Moderator: Ronel Erwee

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


Leaders and managers in the new world economy need to harness, develop and preserve the capabilities of organisations to innovate and be entrepreneurial. This is because the ability to innovate and be entrepreneurial has become a powerful economic force across the globe and entrepreneurs and small business leaders constitute a significant contributing force to economic activity in general and job creation in particular. Entrepreneurship is not only about new ventures or small business organisations however. Organisations of all sizes and types are required to be more responsive and innovative in order to maintain or improve their competitiveness. Today's leaders and managers have to work deliberately towards establishing organisational environments that can unleash the creative potential and innovative thinking and abilities of all members of the organisation. Students of this course will be introduced to the challenges accompanying the entrepreneurial revolution. Theoretical and practical perspectives pertaining to creative thinking and behaviour are explored, laying the foundation for further learning about the organisational challenges related to innovation. Students are encouraged to search for ways that creative ideas can be channelled into innovative organisational outcomes, such as `new' value-adding services and/or products as well as other forms of organisational innovation and entrepreneurship such as `intrapreneurship' (corporate entrepreneurship). This course helps students to integrate contemporary theory with practice and the `real world' of entrepreneurship.


On successful completion of this course, students should be able to:

  1. demonstrate understanding entrepreneurship as a process
  2. explain the role of creativity and innovation in entrepreneurship
  3. analyse the skills and attributes of the entrepreneur
  4. examine how value is created through the development of the entrepreneurial venture
  5. demonstrate academic and professional literacy skills by understanding and applying relevant principles, concepts and theory
  6. demonstrate ethical research and enquiry skills and advanced level written communication skills by preparing and submitting a written assignment that adheres to the norms of academic integrity
  7. demonstrate critical thinking and problem-solving skills by comprehending and analysing a case study for potential problems.


Description Weighting(%)
1. Entrepreneurship - the properties and constituent parts of the entrepreneurship process 10.00
2. The key role of creativity and innovation in the entrepreneurial process 10.00
3. The role of entrepreneurship in global economies and various organisational contexts 10.00
4. The life cycles of entrepreneurship 10.00
5. What entrepreneurs do, how they do it, what they need to know and how they learn 10.00
6. The value of networks and how to access them 10.00
7. Developing decision-making and business planning skills in the entrepreneurial process 10.00
8. The importance of marketing and finances in an entrepreneurial environment 10.00
9. The ingredients of a successful business model and factors that add value to a business 10.00
10. The importance of protecting knowledge and intellectual property 10.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

  • Stokes, D, Wilson, N & Mador, M 2010, Entrepreneurship, South-Western Cengage Learning, Hampshire, United Kingdom.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Frederick, HH & Kuratko, DF 2010, Entrepreneurship theory, process, practice, 2nd Asia-Pacific edn, Cengage Learning, Victoria, Australia.
  • Karif, D 2011, Entrepreneurship: an international introduction, Routledge, New York.
  • Mazzarol, T 2011, Entrepreneurship and innovation: readings and cases, 2nd edn, Tilde University Press, Victoria, Australia.
  • Mitra, J 2012, Entrepreneurship, innovation and regional development, Routledge, Oxon, United Kingdom.
  • Westhead, P, Wright, M & McElwee, G (eds) 2011, Entrepreneurship perspectives and cases, Pearson Education, Essex, England.

Student workload requirements

Activity Hours
Assessments 55.00
Directed Study 95.00
Private Study 15.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
QUIZ 20 10 29 Jul 2012
ASSIGNMENT 100 40 07 Sep 2012 (see note 1)
2-HOUR EXAMINATION 50 50 End S2 (see note 2)

  1. essay on case study
  2. The examination is scheduled to be held in the end-of-semester examination period. Students will be advised of the official examination date after the timetable has been finalised.

Important assessment information

  1. Attendance requirements:
    If you are an international student in Australia, you are advised to attend all classes at your campus. For all other students, there are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    If students submit assignments after the due date without prior approval of the examiner, then a penalty of 5% of the total marks gained by the student for the assignment may apply for each working day late up to ten working days at which time a mark of zero may be recorded. No assignments will be accepted after model answers have been posted.

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    This will be a closed examination. Candidates are allowed to bring only writing and drawing materials into the examination.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Any deferred or Supplementary examinations for this course will be held during the next examination period.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. Assignments: (i) All assignments must be submitted electronically via EASE assignment submission system on the USQ Study Desk. No hard copy assignments will be accepted without prior arrangement. (ii) Students must retain an electronic copy of the assignment. This must be produced within 24 hours if required by the examiner. (iii) The examiner may grant an extension of the due date of an assignment in extenuating circumstances. Students who require an extension to the due date of an assignment, must apply for the extension prior to the due date. The application should normally be a written request to the examiner requesting the extension with appropriate supporting documentation. The authority for granting extensions rests with the relevant examiner. (iv) In the event that the due date for the assignment falls on a local public holiday in their area, such as a show holiday, the due date for the assignment will be the next day. Students are to note on the assignment cover the date of the public holiday for the examiner's convenience. (v) The quiz is available on Study Desk and must be completed online.

  2. Course weightings: Course weightings of topics should not be interpreted as applying to the number of marks allocated to questions testing those topics in the assignments or the examination.

  3. Referencing in assignments: Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at

Other requirements

  1. Computer, e-mail and Internet access: Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at