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MGT8002 Strategic Management

Semester 3, 2012 External Toowoomba
Units : 1
Faculty or Section : Faculty of Business and Law
School or Department : School of Management and Marketing
Version produced : 30 December 2013

Contents on this page


Examiner: Bruce Millett
Moderator: Eric Kong

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at

Unless special circumstances have been approved by the Director of Coursework Studies, the student must have successfully completed a minimum of two-thirds of the courses of any particular program (that is, eight courses of study in the case of a 12 course program), before enrolling in this course. This must include at least six core courses. It is also highly recommended that MGT8002 be the last course to complete in the degree.


Strategy is related to key issues for the future of organisations, whether they are profit oriented, government or non-profit entities. The challenge that managers often face today is to deploy strategies that achieve sustainable competitive advantage for their organisations. To sustain competitive advantage, organisations must create value for their users (customers or funders) both greater than the costs of supplying them and superior to that of competitors. This course introduces students to the key concepts relating to the strategic analysis of organisations and their environments, economics of strategy and the people side of managing strategy in practice. Students will be able to learn how to identify problems and apply analytical skills when making strategic decision within their organisations for sustained competitive advantage. As one of the core courses, students from different majors can also draw on their learning thus far and use it in understanding how every aspect of an organisation such as human resources, finance, and marketing plays a role in strategy. This understanding is particularly relevant to students when making the transition to the workforce.


As students draw closer to meeting the full requirements for graduating from the program, it is absolutely essential that they have the opportunity to integrate and synthesise the knowledge and competencies developed to date in relation to their professional and managerial responsibilities. This course allows students to identify and articulate the strategic issues that organisations are confronting. Students will be able to draw upon some of the critical concepts, techniques and information from other courses studied in order to develop informative and comprehensive responses to some of the key questions encountered in the strategic management of an organisation. This course provides a framework for analysis and integration by focusing attention on the development of an organisation's strategic directions, strategic capabilities and internal and external dynamics.


On completion of this course students will be able to:

  1. provide evidence of insight into strategy development processes and of their ability to engage in strategic planning in different organisational contexts and in the context of organisational learning
  2. analyse, articulate and evaluate an organisation's strategic position within its 'business' environment, which includes its competitive position, the factors underpinning its strategic capability and its organisational purposes
  3. analyse, critically reflect upon, develop and present appropriate options and rationales for strategic choices at both corporate and business levels, and also some of the more detailed choices of both strategic direction and method
  4. analyse, critically reflect upon, develop and articulate various substantiated options relating to 'making strategy work' through developing the strategic capabilities of organisations.


Description Weighting(%)
1. Strategic positioning 25.00
2. Strategic choice 25.00
3. Strategy in action 25.00
4. Contemporary issues in strategic management 25.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

  • Johnson, G, Whittington, R & Scholes, K 2011, Exploring strategy: text and cases, 9th edn, Financial Times Prentice Hall, Harlow, England.
    (Students are required to purchase the text and cases edition as opposed to the text only edition.)

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Barney, J & Hesterly, W 2010, Strategic management and competitive advantage: concepts, 3rd edn, Prentice Hall, Boston, Massachusetts.
  • De Wit, B & Meyer, R 2010, Strategy: process, content, context: an international perspective, 4th edn, Cengage Learning, Andover, UK.
  • Hill, CWL & Jones, GR 2007, Strategic management: an integrated approach, John Wiley & Sons, Milton, Queensland.
    (2nd Australasian edition.)
  • Mintzberg, H, Lampel, J, Quinn, B & Ghoshal, S 2003, The strategy process: concepts, contexts, cases, 4th edn, Prentice Hall, Upper Saddle River, New Jersey.
  • Stacey, RD 2011, Strategic management and organisational dynamics: the challenge of complexity to ways of thinking about organisations, 6th edn, Financial Times Prentice Hall, Harlow, England.

Student workload requirements

Activity Hours
Assessments 60.00
Directed Study 75.00
Private Study 30.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
ASSIGNMENT 1 20 20 30 Nov 2012 (see note 1)
ASSIGNMENT 2 30 30 21 Dec 2012 (see note 2)
ASSIGNMENT 3 50 50 28 Jan 2013 (see note 3)

  1. case study - internal and external analysis
  2. essay
  3. essay

Important assessment information

  1. Attendance requirements:
    If you are an international student in Australia, you are advised to attend all classes at your campus. For all other students, there are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    If students submit assignments after the due date without prior approval of the examiner, then a penalty of 5% of the total marks gained by the student for the assignment may apply for each working day late up to ten working days at which time a mark of zero may be recorded.

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination in this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Not applicable.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. Assignments: (i) Assignments must be submitted electronically via methods as explained in the course materials (this may include uploading it electronically through UConnect in the drop box), by 5.00pm (AEST) on the due date. The examiner will normally only accept assessments via the WebCT electronic drop box. No hard copies or assignments submitted via e-mail will be accepted. (ii) Students must retain a copy of each assignment submitted for assessment. This must be produced within 24 hours if required by the examiner. (iii) In accordance with university policy, the examiner may grant an extension of the due date of an assignment in extenuating circumstances. (iv) The examiner will normally only accept assessments that have been typed and submitted on a single MSWord file with appropriate document name. (v) Assignments are often checked for any form of potential academic misconduct (including plagiarism) and students must ensure that they are fully informed about the relevant rules and regulations in this regard. (vi) In the event that a due date for an assignment falls on a local public holiday such as a show holiday, the due date for the assignment will be the next day. Students are to note on the assignment cover the date of the public holiday for the examiner's convenience.

  2. Course weightings: All course topics weight the same.

  3. Referencing in assignments: Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at

Other requirements

  1. Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at