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PUB5005 Publishing and Production Management

Semester 1, 2012 Online Toowoomba
Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Humanities and Communication
Version produced : 30 December 2013

Contents on this page


Examiner: Pamela Hewitt
Moderator: Peter Goodall


Pre-requisite: PUB5003 and PUB5004

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.


This course provides the framework to assist you in understanding the processes involved in book production commissioning/acquisition, designing, producing and marketing/promoting books. The course aims to provide you with the knowledge and skills to prepare a publishing proposal, negotiate a contract/letter of agreement, cost the book to ensure that the project is financially viable, work with design and production personnel and liaise with relevant sales and marketing personnel in the development of appropriate marketing strategies to promote the book. The focus will be on the problem-solving and decision-making processes required at each of the editorial, design, production and marketing stages.


On successful completion of this course students should be able to:

  1. demonstrate knowledge of the processes involved in evaluating and commissioning a book for publication , the preparation of a publishing proposal and the processes involved in negotiating with authors and the preparation of letters of agreement and contracts;
  2. demonstrate knowledge of the book production process, the interdependencies that exist between the editorial, design and manufacturing stages and the people involved in producing books;
  3. provide evidence of the ability to prepare briefs and specifications for designers, illustrators and printers;
  4. provide evidence of the ability to prepare a profit and loss statement to calculate net revenue, gross profit and net profit for a specific title;
  5. provide evidence of the ability to prepare a publishing schedule;
  6. demonstrate knowledge of current strategies that are used to market and promote books and provide evidence of the ability to prepare a basic marketing/book promotion plan.


Description Weighting(%)
1. The processes involved in evaluating and commissioning a book for publication 5.00
2. The publishing proposal 15.00
3. Negotiations with authors and the preparation of letters of agreement and contracts 10.00
4. The book production process and personnel involved in producing books 5.00
5. The interdependencies that exist between the editorial, design and manufacturing and marketing stages 10.00
6. Preparation of the title profit and loss statement 15.00
7. Preparation of briefs and specifications for design and production staff 10.00
8. Preparing a publishing schedule 15.00
9. Current strategies used to market and promote books 5.00
10. The marketing/book promotion plan 10.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

  • Australian Publishers Association 2007, Introduction to book publishing, 4th edn, Australian Publishers Association, Sydney.
    (Available directly from APA. Address: Level 3, 89 Jones Street, Ultimo, NSW 2007, (02) 9281 9788 Fax 9281 1073.)
  • Commonwealth of Australia 2002, Style manual: for authors, editors and printers, 6th edn, John Wiley & Sons Aust Ltd, Brisbane, QLD.
    (This text would have been purchased for study of other courses in the Graduate Diploma in Editing and Publishing program.)
  • Guthrie, R 2011, Publishing: principles and practice, Sage Publications Limited, London.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Australian Bookseller and Publisher, The book industry journal for Australia, New Zealand and the Pacific.
    (Published monthly, DW Thorpe, Melbourne.)
  • Baverstock, A 2008, How to market books, 4th edn, Kogan Page Ltd, London.
  • Cahners/RR Bowker Publications, The international news magazine of book publishing and bookselling, Publishers weekly.
    ( New York, USA.)
  • Council of Australian Societies of Editors (CASE) 2001, Australian standards for editing practice, CASE Standards Working Group,

Student workload requirements

Activity Hours
Directed Study 100.00
Project Work 60.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
PUBLISHING PROPOSAL 100 30 10 Apr 2012
MARKETING AND SALES 100 20 11 Jun 2012

Important assessment information

  1. Attendance requirements:
    There are no attendance requirements for this course. However, it is the students? responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks.

  3. Penalties for late submission of required work:
    If students submit assignments after the due date without (prior) approval of the examiner then a penalty of 5% of the total marks gained by the student for the assignment may apply for each working day late up to ten working days at which time a mark of zero may be recorded.

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination in this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    As there are no examinations in this course, there will be no deferred or supplementary examinations.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. The due date for an assignment is the date by which a student must despatch the assignment to the USQ. The onus is on the student to provide proof of the despatch date, if requested by the Examiner.

  2. Students must retain a copy of each item submitted for assessment. This must be despatched to USQ within 24 hours if required by the Examiner.

  3. In accordance with University Policy, the Examiner may grant an extension of the due date of an assignment in extenuating circumstances.

  4. If electronic submission of assessments is specified for the course, students will be notified of this in the course Introductory Book and on the USQ Study Desk. All required electronic submission must be made through the Assignment Drop Box located on the USQ Study Desk for the course, unless directed otherwise by the examiner of the course. The due date for an electronically submitted assessment is the date by which a student must electronically submit the assignment. The assignment files must be submitted by 11.55pm on the due date using USQ time (as displayed on the clock on the course home page; that is, Australian Eastern Standard Time).

  5. If the method of assessment submission is by written, typed or printed paper-based media students should (i) submit to the Faculty Office for students enrolled in the course in the on-campus mode, or (ii) mail to the USQ for students enrolled in the course in the external mode. The due date for the assessment is the date by which a student must (i) submit the assessment for students enrolled in the on-campus mode, or (ii) mail the assessment for students enrolled in the external mode.

  6. The Faculty will NOT normally accept submission of assessments by facsimile or email.

  7. Students who do not have regular access to postal services for the submission of paper-based assessments, or regular access to Internet services for electronic submission, or are otherwise disadvantaged by these regulations may be given special consideration. They should contact the examiner of the course to negotiate such special arrangements prior to the submission date.

  8. Students who have undertaken all of the required assessments in a course but who have failed to meet some of the specified objectives of a course within the normally prescribed time may be awarded one of the temporary grades: IM (Incomplete - Make up), IS (Incomplete - Supplementary Examination) or ISM (Incomplete -Supplementary Examination and Make up). A temporary grade will only be awarded when, in the opinion of the examiner, a student will be able to achieve the remaining objectives of the course after a period of non directed personal study.

  9. Students who, for medical, family/personal, or employment-related reasons, are unable to complete an assignment or to sit for an examination at the scheduled time may apply to defer an assessment in a course. Such a request must be accompanied by appropriate supporting documentation. One of the following temporary grades may be awarded IDS (Incomplete - Deferred Examination; IDM (Incomplete Deferred Make-up); IDB (Incomplete - Both Deferred Examination and Deferred Make-up).

  10. Students may be assigned an "Incomplete" grade to signify that all the requirements of the course have not yet been met. Students who are graded "I" can pass the course by successfully completing such additional work as prescribed by the examiner by a given date. Students who have been awarded an IM, ISM, IDM or IDB grade must access information regarding further work to be completed, in the Student Centre of U Connect. The Grades Page in the Student Centre contains information about further work to be completed. Students who have not completed the additional work to the satisfaction of the examiner by the given date will receive the appropriate Failing grade.

Other requirements

  1. Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.

  2. Students are expected to demonstrate up-to-date knowledge of trends in publishing and to use current examples when required.

  3. Projection of a professional image is essential for this course. Students are required to demonstrate a high degree of care in planning and execution of assignments and in discussion groups.