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TOU1003 Tourism Management

Semester 1, 2012 On-campus Springfield
Units : 1
Faculty or Section : Faculty of Business and Law
School or Department : School of Management and Marketing

Contents on this page


Examiner: Frances Cassidy
Moderator: Narelle Beaumont

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at //


Tourism is a complex phenomenon. It is best understood as a form of a trip, a market, an industry, a set of environmental and social impacts, or is it something else? The tourism industry is closely aligned to the hospitality, leisure, events and travel industries and is an exciting and dynamic area to work in.


This course covers topics which include defining what tourism is and the tourism system. It then reviews the development of tourism and tourist destinations before embarking on examining the tourist product and tourist industry. Where would tourism be without marketing? The course then explores market segmentation and then discusses the economic, socio-cultural and environmental impacts which must be considered when planning for tourism and the sustainability of tourism.


On successful completion of this course, students should be able to:

  1. define what tourism is and the components that make up the tourism system together with related services
  2. outline the factors which have impacted on the growth and/or decline of tourism worldwide at a given time
  3. identify the need for sustainable management and marketing of tourism destinations
  4. analyse the significance of tourism to the global economy
  5. identify and appreciate the socio-cultural, economic and environmental impacts of tourism on various stakeholders
  6. demonstrate the importance of marketing as an essential component to the tourism system
  7. differentiate tourists on the basis of geographic, socio-demographic and psychographic variables
  8. demonstrate academic and professional skills through the comprehension of theoretical perspectives, concepts and research methods used in the study of tourism
  9. appreciate the internal and external nature of influences and motivations on the tourism experience
  10. demonstrate written communication skills by preparing documents/responses of a professional standard, using correct grammar and spelling
  11. demonstrate ethical research and enquiry skills by adhering to academic norms of referencing and academic integrity.


Description Weighting(%)
1. Tourism defined 5.00
2. The tourism system 9.00
3. The development of tourism 9.00
4. Tourist destinations 9.00
5. Tourism product 9.00
6. The tourism industry 9.00
7. Tourists: market segmentation 9.00
8. Economic issues in tourism 9.00
9. Socio-cultural and environmental impacts 9.00
10. Destination development 9.00
11. Alternative tourism 9.00
12. The sustainable future 5.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

  • Summers, J & Smith, B 2010, Communication skills handbook, 3rd edn, John Wiley & Sons, Milton, Queensland.
  • Weaver, D & Lawton, L 2010, Tourism management, 4th edn, John Wiley & Sons, Milton, Queensland.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Cassidy, F & Brown, L 2010, 'Determinants of small Pacific Island tourism: a Vanuatu study', Asia Pacific Journal of Tourism Research, vol. 15, no. 2, pp. 143 - 153.
  • Holloway, JC, Humphreys, C & Davidson, R 2009, The business of tourism, 8th edn, Financial Times/Prentice Hall, Harlow, UK.
  • Ross, G 1998, The psychology of tourism, 2nd edn, Hospitality Press, Melbourne, Victoria.
  • Australian Tourist Commission -
  • Please refer to Introductory Book for list of websites.
  • World Tourism Organization, various publications -

Student workload requirements

Activity Hours
Assessments 50.00
Directed Study 70.00
Private Study 50.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
LOCATE 3 JOURNAL ARTICLES 0 0 20 Mar 2012 (see note 1)
ASST 1 - 1500 WD FORMAL REPORT 20 20 29 Mar 2012
ASST 2 - 2500 WD ESSAY 30 30 10 May 2012
2-HOUR EXAMINATION 50 50 End S1 (see note 2)

  1. The journal articles will be used in assignment 1.
  2. The examination is scheduled to be held in the end-of-semester examination period. Students will be advised of the official examination date after the timetable has been finalised.

Important assessment information

  1. Attendance requirements:
    It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    If students submit assignments after the due date without prior approval of the examiner, then a penalty of 5% of the total marks gained by the student for the assignment may apply for each working day late up to ten working days at which time a mark of zero may be recorded.

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    This is a restricted examination. Candidates are allowed access to specific materials during the examination. The only materials that candidates may use in the examination for this course are (i) Writing materials: non-electronic and free from material which could give the student an unfair advantage in the examination; and (ii) Translation dictionaries: students whose first language is not English, may take an appropriate unmarked non-electronic translation dictionary (but not technical dictionary) into the examination room. Dictionaries with any handwritten notes will not be permitted. Translation dictionaries will be subject to perusal and, if found to contain annotations or markings that could give the candidate an unfair advantage, it may be removed from the candidate's possession until the appropriate disciplinary action is completed.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Any Deferred or Supplementary examinations for this course will be held during the next examination period.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. Assignments: (i) The due date for an assignment is the date by which a student must submit the assignment to the USQ. (ii) If requested, students will be required to provide a copy of an assignment submitted for assessment purposes. This should be despatched to the USQ within 24 hours of receipt of a request being made. (iii) The examiner may grant an extension of the due date of an assignment in extenuating circumstances. Students may apply for an assignment extension either by contacting the examiner before the due date or by including application with the submitted assignment after the due date. Such applications should be in writing and include supporting documentary evidence. The authority for granting extensions rests with the relevant examiner. The extension policy for this course tries to be fair to all students who organise their work and family commitments to submit their assignments by the due date, and those few students who cannot do so through unforeseen and uncontrollable circumstances. If an assignment is late, up to one week's extension may be granted if a signed statement with supporting documentation is sent with the assignment proving that an unforeseen and an uncontrollable extenuating circumstance caused the delay, for example, unusual and unpredictable work or family commitments. If this statement and documentation does not show that unforeseen and uncontrollable extenuating circumstance were present for the days claimed, then the normal reduction in marks for a late assignment of 5% per day, will apply. Extensions beyond one week will not be allowed unless express permission is obtained from the examiner before the date that the assignment is due. (iv) Extensions beyond one week are extremely rare because model answers may start to be distributed to students after one week. The examiner shall consider all documentary evidence (including statement from a doctor, employer, counsellor or independent member of the commcoursey as appropriate) accompanying an application for extension and decide on the outcome. In the case of an application for extension for medical reasons, the documentation should include a statement from a doctor stating: the date the medical condition began or changed; how the condition affected the student's ability to study; when it became apparent that the student could not submit the assignment. In the case of an application for extension for family/personal reasons, the documentation should include a statement from a doctor, counsellor or independent member of the commcoursey stating: the date the student's personal circumstances began or changed; how the circumstances affected the student's ability to complete the assignment; when it became apparent that the student could not complete the assignment. In the case of an application for extension for employment-related reasons, the documentation should include a statement from the student's employer stating: the date the student's employment began or the conditions of employment changed; how this prevents the student from completing the assignment.

  2. Referencing in assignments: Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at //

  3. Word count for assignments: Students must put the 'word count' for their assignment on the front page of the assignment. The word count is the number of words in the body of the assignment report and does not include the title, executive summary, list of references or appendices. To grade an assignment a marker does not need to read more words than the word limit of the assignment.

  4. Text books: It is the responsibility of the student to acquire a copy of the text book as soon as their enrolment in the course has been confirmed. Extensions will not be granted on the basis of the student not having a copy of the text, if the text is available from the USQ Bookshop.

  5. Course weightings: Course weightings of topics should not be interpreted as applying to the number of marks allocated to questions testing those topics in an examination paper.

Other requirements

  1. Computer, e-mail and Internet access: Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at //