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CIS1101 Business Online

Semester 2, 2013 External Toowoomba
Units : 1
Faculty or Section : Faculty of Business and Law
School or Department : School of Information Systems
Version produced : 21 July 2014

Contents on this page


Examiner: Charmaine Ryan
Moderator: Rohan Genrich

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


Many businesses are developing an online presence facilitated by the increasing capabilities of global digital networks (the Internet and the World Wide Web) and in some instances compelled by consumers’ growing acceptance of the online marketplace. Many new businesses opt to have an online presence only. While setting up a business presence online is relatively easy, to plan, develop and maintain an effective business online many issues need to be addressed and some potential traps avoided. This course allows you to develop an understanding of the required technology infrastructure, ecommerce software, security issues, business revenue models, effective online promotion and advertising, use of social networking, online auctions, business-to-business activities, legal, ethical and tax issues, as well as ecommerce payment systems.


This course provides the student with the essential elements pertaining to the conduct of business online together with its implications upon the commercial environment. The course will introduce students to the various business models that are used within electronic commerce, technology concepts, identify marketing issues, and discuss various ethical issues associated with electronic commerce. Students will also obtain an understanding of payments systems, security and legal issues, government policies, mobile commerce and other future trends relating to electronic commerce. Students enrolling in this course must have IBM or IBM compatible hardware and software and must have access to the Internet. Formerly ELC1101.


On successful completion of this course, students should be able to:

  1. develop an understanding of domain knowledge about a range of issues relating to electronic commerce
  2. analyse and advise stakeholders about technical requirements for specific business contexts
  3. demonstrate the capacity to communicate clearly with stakeholders a range of options that should be considered by a business in an online environment and the ability to apply appropriate structure and referencing formats
  4. identify and explain the impact of historical and emerging trends relating to the internet, including how it works.


Description Weighting(%)
1. Introduction to electronic commerce 10.00
2. Business models and concepts 10.00
3. Technology infrastructure: the internet, web and mobile platform 10.00
4. Building an e-commerce presence 10.00
5. Selling on the web: marketing and advertising 10.00
6. Ethical, social, and political issues 10.00
7. Web server basics and electronic commerce application software 10.00
8. e-commerce security and payments systems 10.00
9. Business to business strategies 10.00
10. Social networks, auctions, and portals 10.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

  • Laudon, KC & Traver, CG 2013, E-commerce 2013: business, technology, society, 9th edn, Prentice Hall, Upper Saddle River, New Jersey.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Awad, EM 2007, Electronic commerce from vision to fulfillment, 3rd edn, Pearson/Prentice Hall, Upper Saddle River, New Jersey.
  • Lawrence, E, Newton, S, Corbitt, B, Lawrence, J, Dann, S & Thanasankit, T 2003, Internet commerce: digital models for business, 3rd edn, John Wiley & Sons, Milton, Queensland.
  • Schneider, GP 2013, Electronic commerce, 10th edn, Course Technology Cengage Learning, Boston, Massachusetts.
  • Turban, E, King, D, McKay, J, Marshall, P, Lee, J & Viehland, D 2008, Electronic commerce 2008: a managerial perspective, Pearson/Prentice Hall, Upper Saddle River, New Jersey.

Student workload requirements

Activity Hours
Assessments 30.00
Directed Study 36.00
Private Study 99.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
ASSIGNMENT 1 - ONLINE TEST 30 5 05 Aug 2013
ASSIGNMENT 2 - ONLINE TEST 30 5 29 Aug 2013
ASSIGNMENT 3 - ONLINE TEST 30 5 19 Sep 2013
ASSIGNMENT 4 - CASE STUDY 90 30 23 Sep 2013
2-HOUR EXAMINATION 45 45 End S2 (see note 1)

  1. The examination is scheduled to be held in the end-of-semester examination period. Students will be advised of the official examination date after the timetable has been finalised.

Important assessment information

  1. Attendance requirements:
    If you are an international student in Australia, you are advised to attend all classes at your campus. For all other students, there are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    If students submit assignments after the due date without prior approval of the examiner, then a penalty of 5% of the total marks gained by the student for the assignment may apply for each working day late up to ten working days at which time a mark of zero may be recorded.

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    This is a closed examination. Candidates are allowed to bring only writing and drawing instruments into the examination.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Any Deferred or Supplementary examinations for this course will be held during the next examination period.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. Assignments:
    1. The due date for an assignment is the date by which a student must submit the assignment to the USQ.
    2. Students must retain a copy of each assignment submitted for assessment. This must be produced within 24 hours if required by the examiner.
    3. In accordance with university policy, the examiner may grant an extension of the due date of an assignment in extenuating circumstances.
    4. Assignments are to be submitted with the appropriate assignment cover.
    5. Assignments must be submitted electronically through UConnect in the drop box by 5.00pm AEST on the due date. No hardcopy will be accepted.

  2. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at

  3. Course weightings:
    Course weightings of topics should not be interpreted as applying to the number of marks allocated to questions testing those topics in an examination paper. The examination may test material already tested in assignments.

  4. Deferred work:
    Students who, for medical, family/personal, or employment-related reasons, are unable to complete an assignment or to sit for an examination at the scheduled time may apply to defer an assessment in a course. Such a request must be accompanied by appropriate supporting documentation. One of the following temporary grades may be awarded: IDS (Incomplete - Deferred Examination); IDM (Incomplete Deferred Make-up); IDB (Incomplete - Both Deferred Examination and Deferred Make-up).

  5. Dishonest actions:
    1. Any student who is alleged to have performed a dishonest action relating to any assessment in the course will have a course of action taken against him/her as outlined in the academic regulations.
    2. Pieces of assessment should be the work of individual students. Joint pieces of assessment are not permitted unless written approval has been obtained from the examiner.
    3. Dishonest action in relation to assessment includes: copying or attempting to copy the work of others; use of or attempting to use information prohibited from use in that form of assessment; submitting the work of another as your own; consciously committing acts of plagiarism, that is, taking and using another's thoughts or writings as one's own with intent to deceive, which occurs when paragraphs, sentences, a single sentence or significant parts of a sentence which are copied directly, are not enclosed in quotation marks and appropriately footnoted or referenced in the text; direct quotations are not used, but text is paraphrased or summarised, and the source of the material is not acknowledged by footnoting or other reference in the text.

Other requirements

  1. Computer, e-mail and Internet access:
    Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at