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PUB8001 Publishing and Production Management Project

Semester 2, 2013 Online Toowoomba
Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Humanities and Communication
Version produced : 21 July 2014

Contents on this page


Examiner: Pamela Hewitt
Moderator: Bryce Barker


Pre-requisite: PUB5005 or JRN5022

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.


Previous courses in the Editing and Publishing program covered the skills and knowledge required for modern publishing professionals. In taking a full-length manuscript from final draft to publication, this course combines and synthesises these skills in each stage of assessment, editing, production and marketing. Learning and practising skills in isolation cannot be compared to the management of a major publishing project. This course integrates the practical details of assessment, editing, production and marketing in a real life project under supervision, providing a realistic introduction to industry practice and requirements.


This course is the culmination of previous courses in which students gained knowledge and skills in publishing tasks from the editor's perspective involving manuscript assessment, structural and copy-editing (including onscreen editing), application of house styles, marking up specific types of copy, and proofreading. This course aims to provide an opportunity for the student to synthesise all these elements together by working on a fiction or non-fiction manuscript in order to demonstrate that he or she has acquired the necessary competencies to manage a book through the acquisition, editorial, design, production and marketing phases. Students can use a manuscript of their choice for the project, subject to its approval by the course facilitator.


On successful completion of this course, students should be able to:

  1. undertake an assessment of the manuscript and prepare a publishing brief for print or digital production;
  2. perform a range of editorial tasks (for example, structural and copyediting, author negotiations, mark-up, proofreading, writing and compilation of copy, permission/copyright clearance, and identifying and cataloguing the publication) to industry standards;
  3. identify specific clauses in a publishing contract that need to be brought to the attention of the author with a brief overview of their significance and the consequences of non-compliance;
  4. determine the format, style and organisation of the book and prepare briefs/specifications for book designers/illustrators, typesetters/printers, web developers, web designers and other onscreen professionals, and the marketing/sales team;
  5. prepare a title profit and loss statement and draw up a publishing schedule for monitoring the design and production process;
  6. develop a marketing plan for promoting a new title including, where relevant, social media promotion.


Description Weighting(%)
1. Evaluating the manuscript and preparing a publishing brief 10.00
2. Corresponding with the author and undertaking editing of manuscript 15.00
3. Understanding the publishing contract 10.00
4. Determining the format, style and organisation of the publication 10.00
5. Preparing designer briefs, typesetter/printer specifications and/or digital publishing specifications; 10.00
6. Developing a title profit and loss statement 10.00
7. Preparing prelims, endmatter, back cover and other copy 10.00
8. Preparing a production schedule and identifying relevant software to be used 10.00
9. Requesting copyright clearance and identifying and accessing publications 5.00
10. Preparing a marketing brief 10.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

  • Commonwealth of Australia 2002, Style manual: for authors, editors and printers, 6th edn, John Wiley & Sons Aust Ltd, Brisbane.
    (Rev by Snooks & Co.)
  • Flann, E & Hill, B 2004, The Australian editing handbook, 2nd edn, Common Ground, Altona, Vic.
  • Guthrie, R 2011, Publishing principles and practice, Sage, London.
  • Higgs, D 2011, The self-publisher’s marketing guide: how to successfully market your self-published book, Palmer Higgs Investments, Ringwood, Vic.
  • Mackenzie, J 2011, The editor's companion, 2nd edn, Cambridge University Press, Australia.
  • Whitbread, D 2009, The design manual, 2nd edn, UNSW Press, Sydney.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.

Student workload requirements

Activity Hours
Directed Study 50.00
Private Study 40.00
Project Work 70.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes

Important assessment information

  1. Attendance requirements:
    There are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks.

  3. Penalties for late submission of required work:
    If students submit assignments after the due date without (prior) approval of the examiner then a penalty of 5% of the total marks gained by the student for the assignment may apply for each working day late up to ten working days at which time a mark of zero may be recorded.

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination in this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    As there are no examinations in this course, there will be no deferred or supplementary examinations.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. The due date for an assignment is the date by which a student must despatch the assignment to the USQ. The onus is on the student to provide proof of the despatch date, if requested by the Examiner.

  2. Students must retain a copy of each item submitted for assessment. This must be despatched to USQ within 24 hours if required by the Examiner.

  3. In accordance with University Policy, the Examiner may grant an extension of the due date of an assignment in extenuating circumstances.

  4. If electronic submission of assessments is specified for the course, students will be notified of this in the course Introductory Book and on the USQ Study Desk. All required electronic submission must be made through the Assignment Drop Box located on the USQ Study Desk for the course, unless directed otherwise by the examiner of the course. The due date for an electronically submitted assessment is the date by which a student must electronically submit the assignment. The assignment files must be submitted by 11.55pm on the due date using USQ time (as displayed on the clock on the course home page; that is, Australian Eastern Standard Time).

  5. If the method of assessment submission is by written, typed or printed paper-based media students should (i) submit to the Faculty Office for students enrolled in the course in the on-campus mode, or (ii) mail to the USQ for students enrolled in the course in the external mode. The due date for the assessment is the date by which a student must (i) submit the assessment for students enrolled in the on-campus mode, or (ii) mail the assessment for students enrolled in the external mode.

  6. The Faculty will NOT normally accept submission of assessments by facsimile or email.

  7. Students who do not have regular access to postal services for the submission of paper-based assessments, or regular access to Internet services for electronic submission, or are otherwise disadvantaged by these regulations may be given special consideration. They should contact the examiner of the course to negotiate such special arrangements prior to the submission date.

  8. Students who have undertaken all of the required assessments in a course but who have failed to meet some of the specified objectives of a course within the normally prescribed time may be awarded one of the temporary grades: IM (Incomplete - Make up), IS (Incomplete - Supplementary Examination) or ISM (Incomplete -Supplementary Examination and Make up). A temporary grade will only be awarded when, in the opinion of the examiner, a student will be able to achieve the remaining objectives of the course after a period of non directed personal study.

  9. Students who, for medical, family/personal, or employment-related reasons, are unable to complete an assignment or to sit for an examination at the scheduled time may apply to defer an assessment in a course. Such a request must be accompanied by appropriate supporting documentation. One of the following temporary grades may be awarded IDS (Incomplete - Deferred Examination; IDM (Incomplete Deferred Make-up); IDB (Incomplete - Both Deferred Examination and Deferred Make-up).

  10. Students may be assigned an "Incomplete" grade to signify that all the requirements of the course have not yet been met. Students who are graded "I" can pass the course by successfully completing such additional work as prescribed by the examiner by a given date. Students who have been awarded an IM, ISM, IDM or IDB grade must access information regarding further work to be completed, in the Student Centre of U Connect. The Grades Page in the Student Centre contains information about further work to be completed. Students who have not completed the additional work to the satisfaction of the examiner by the given date will receive the appropriate Failing grade.

Other requirements

  1. Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.

  2. Presentation of work to a professional standard is essential in this course. Students must demonstrate a high degree of care and professionalism in planning and execution.