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CIS8100 Digital Enterprise

Semester 3, 2014 External Toowoomba
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise

Contents on this page


Examiner: Mustafa Ally
Moderator: Raj Gururajan

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at //


The recent globalisation of information technology communication (ICT) infrastructure has played a pivotal role in leveraging business performances and developing new ways of doing business. Digital enterprises and electronic commerce are expressions of the new and innovative ways in which the traditional ways of doing business have been replaced by new business concepts and models. While these contemporary business organizations have enjoyed enormous strategic gains through the diffusion of the Internet and the restructuring of economic relations, such successes have brought to the fore many new challenges and high risks that have to be managed. It is critical for today's business managers to be able to understand the underlying technologies and the driving principles and issues that underpin these increasingly networked organisations. They will then be better able to formulate coherent strategies that take full advantage of the opportunities that digital enterprises and electronic commerce provide.


The aim of this course is to develop an overall understanding of the Digital Enterprise through an examination of a variety of business, technical, legal and ethical issues that impact on them both directly and indirectly. In addition to identifying the opportunities and challenges organizations face in managing this movement toward becoming digital, the course adopts a practical hands-on approach to learning about the underlying technologies that are the foundation of today's modern electronic commerce environment. This course provides the student with a deeper understanding and appreciation of the complexities and significance of the digital enterprise environment involving a consideration of markets, firms, consumer behaviour, social media and current and emerging technologies.


On successful completion of this course, students should be able to:

  1. demonstrate an understanding of the key drivers and challenges faced by digital enterprises that include infrastructure, business processes, social media, consumer behaviour and global markets and firms
  2. demonstrate the ability to research and critically evaluate existing, new and emerging technologies to gain an understanding of their business application for transforming digital enterprises
  3. demonstrate the ability to write effectively in a clear and concise manner in report style for senior management
  4. demonstrate the practical skills required to formulate and evaluate a coherent strategy for a digital enterprise, develop a functional business website based on this strategy and document and critically evaluate the end-product.


Description Weighting(%)
1. Digital enterprise strategy and valuation 15.00
2. Digital enterprise infrastructure 15.00
3. Digital enterprise process management 10.00
4. Digital enterprise development and documentation 50.00
5. New and emerging technologies and applications 10.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

  • Laudon, KC & Traver, CG 2013, e-Commerce 2013, 9th edn, Pearson Education, Upper Saddle River, New Jersey.
    (international edition.)
  • Access to online tutorials and e-books on the current version of Joomla will be provided on the USQ Study Desk of this course.
  • The Official Joomla! Book (2nd edition), Joomla! Press - available via Amazon in hard copy or as a kindle book ? provides a practical coverage of Joomla 3.0 from installation through building a Joomla 3.0 web site.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Schneider, GP 2013, Electronic commerce, 10th edn, Course Technology, Boston, Massachusetts.
  • Rappa, M 2011, 'Managing the digital enterprise.' Retrieved 20th June, 2011, from

Student workload requirements

Activity Hours
Private Study 165.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
ASSIGNMENT 1 25 5 05 Dec 2014 (see note 1)
ASSIGNMENT 2 100 30 19 Dec 2014 (see note 2)
ASSIGNMENT 3 25 5 16 Jan 2015 (see note 3)
ASSIGNMENT 4 100 55 13 Feb 2015 (see note 4)
ASSIGNMENT 5 25 5 13 Feb 2015 (see note 5)

  1. online test
  2. project (prototype) and report
  3. online test
  4. project (final) and report
  5. online test

Important assessment information

  1. Attendance requirements:
    If you are an international student in Australia, you are advised to attend all classes at your campus. For all other students, there are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination in this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Not applicable.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. Assignments:
    1. The due date for an assignment is the date by which a student must submit the assignment to the USQ.
    2. Students must retain a copy of each item submitted for assessment. This must be produced within 24 hours if required by the examiner.
    3. The examiner may grant an extension of the due date of an assignment in extenuating circumstances. The authority for granting extensions rests with the relevant examiner. Students must apply for an assignment extension before the due date of the assignment. If a student submits an assignment late without contacting the examiner prior to the due date, their assignment may incur a penalty for each working day late. Under no circumstances will assignments submitted more than two calendar weeks after the due date be accepted. A student may be given the opportunity to submit alternative assignment work.
    4. The examiner will normally only accept assignments which are electronically submitted through the USQ Study Desk for this course. Students who are unable to meet this submission requirement should contact the examiner of the course to negotiate alternative arrangements.
    5. In the event that a due date for an assignment falls on a local public holiday in their area, such as a show holiday, the due date for the assignment will be the next day. Students are to note on the assignment cover the date of the public holiday for the examiner's convenience.

  2. Course weightings:
    Course weightings of topics should not be interpreted as applying to the number of marks allocated to questions testing those topics in an assessment.

  3. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at //

  4. Deferred work:
    Students who, for medical, family/personal, or employment-related reasons, are unable to complete an assignment at the scheduled time may apply to defer an assessment in a course. Such a request must be accompanied by appropriate supporting documentation. The temporary grade of IDM (Incomplete Deferred Make-up) may be awarded.

  5. Make-up work:
    Students who have undertaken all of the required assessments in a course but who have failed to meet some of the specified objectives of a course within the normally prescribed time may be awarded the temporary grade: IM (Incomplete - Make up). An IM grade will only be awarded when, in the opinion of the examiner, a student will be able to achieve the remaining objectives of the course after a period of non-directed personal study.

Other requirements

  1. Computer, e-mail and Internet access:
    Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at //