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MGT8002 Strategic Management

Semester 1, 2015 Online Toowoomba
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise

Contents on this page


Examiner: Joe Zhou
Moderator: Eric Kong

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at //

Unless special circumstances have been approved by the Associate Dean Academic (or their nominee), the student must have successfully completed a minimum of two-thirds of the courses of any particular program (that is, eight courses of study in the case of a 12 course program including 6 core courses), before enrolling in this course. This must include at least six core courses. It is also highly recommended that MGT8002 be the last course to complete in the degree.


Strategy is about planning for the future of organisations, whether profit oriented, government or non-profit entities. The challenge that managers face today is to deploy strategies that achieve sustainable competitive advantage. To achieve sustainable competitive advantage over time, we need an understanding of fast and slow cycle markets, globalisations, and customers, where organisations must create value greater than the costs of resources and superior to that of competitors. This course introduces students to the key concepts relating to the strategic analysis of organisations and their environments, economics of strategy and the people side of managing strategy in practice. Students will be able to learn how to identify problems and apply analytical skills when making strategic decision. As one of the core courses, students from different majors can also draw on their learning thus far and use it in understanding how every aspect of an organisation such as human resources, finance, and marketing plays a role in strategy. This understanding is particularly relevant to students when making the transition to the workforce.


This course focuses on strategic analysis, strategic capabilities and internal and external dynamics from a resource-based perspective. The course introduces students to an outside-in approach to examine how organisations analyse the environment by assessing the key success factors (KSFs) of an industry. It next uses an inside-out approach to analyse internal capabilities. It does this by matching the internal capabilities to the KSFs required to achieve sustained competitive advantage. The course assessment follows these processes by asking students to develop a range of strategies after reviewing the combined capabilities available. The course content adopts a critical stance at both the business and corporate level but also assesses the structure and systems required to support strategy including financial analysis. In this sense, the course builds on much prior knowledge in other management, economic, financial and technical courses.


On completion of this course students will be able to:

  1. demonstrate competence in analysing the external environment on the basis of identifying and discussing key success factors
  2. critically evaluate internal capabilities across a range of organisational resources
  3. reflect on and apply internal capabilities to key success factors
  4. evaluate business and corporate level strategy in the light of different environments and growth patterns
  5. develop a range of business and corporate strategies based on organisational capabilities
  6. evaluate the structural, financial, people, and technical resources required to support strategy and demonstrate applied knowledge
  7. critically reflect on the implementation process including strategy redesign and evaluation.


Description Weighting(%)
1. External environmental analysis 25.00
2. Internal capabilities assessment 25.00
3. Business and corporate level strategy 25.00
4. Structure, systems, financial analysis, implementation 25.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

  • Grant, R, Butler, B, Orr, S & Murray, P 2014, Contemporary strategic management: an Australasian perspective, 2nd edn, John Wiley, Milton, Queensland.
    (Students are required to purchase the text and cases edition as opposed to the text only edition.)

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Barney, J & Hesterly, W 2010, Strategic management and competitive advantage: concepts, 3rd edn, Prentice Hall, Boston, Massachusetts.
  • De Wit, B & Meyer, R 2010, Strategy: process, content, context: an international perspective, 4th edn, Cengage Learning, Andover, UK.
  • Hill, CWL & Jones, GR 2007, Strategic management: an integrated approach, John Wiley & Sons, Milton, Queensland.
    (2nd Australasian edition.)
  • Mintzberg, H, Lampel, J, Quinn, B & Ghoshal, S 2003, The strategy process: concepts, contexts, cases, 4th edn, Prentice Hall, Upper Saddle River, New Jersey.
  • Stacey, RD 2011, Strategic management and organisational dynamics: the challenge of complexity to ways of thinking about organisations, 6th edn, Financial Times Prentice Hall, Harlow, England.

Student workload requirements

Activity Hours
Assessments 60.00
Directed Study 75.00
Private Study 30.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
ONLINE TEST 20 20 30 Mar 2015
CASE STUDY 1 30 30 04 May 2015
CASE STUDY 2 50 50 12 Jun 2015

Important assessment information

  1. Attendance requirements:
    Online: If you are an international student in Australia, you are advised to attend all classes at your campus. For all other students, there are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    On-campus: It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination in this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Not applicable.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at //