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The current and official versions of the course specifications are available on the web at //www.usq.edu.au/course/specification/current.
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TOU1003 Tourism Management

Semester 1, 2015 External Toowoomba
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise

Contents on this page

Staffing

Examiner: Frances Cassidy
Moderator: Jane Summers

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at //www.usq.edu.au/current-students/support/computing/hardware.

Rationale

Tourism is a complex phenomenon. It is best understood as a form of a trip, a market, an industry, a set of environmental and social impacts, or is it something else? The tourism industry is closely aligned to the hospitality, leisure, events and travel industries and is an exciting and dynamic area to work in.

Synopsis

This course covers topics which include defining what tourism is and the tourism system. It then reviews the development of tourism and tourist destinations before embarking on examining the tourist product and tourist industry. Where would tourism be without marketing? The course then explores market segmentation and then discusses the economic, socio-cultural and environmental impacts which must be considered when planning for tourism and the sustainability of tourism.

Objectives

On successful completion of this course, students should be able to:

  1. define what tourism is and the components that make up the tourism system together with related services
  2. outline the factors which have impacted on the growth and/or decline of tourism worldwide at a given time
  3. identify the need for sustainable management and marketing of tourism destinations
  4. analyse the significance of tourism to the global economy
  5. identify and appreciate the socio-cultural, economic and environmental impacts of tourism on various stakeholders
  6. demonstrate the importance of marketing as an essential component to the tourism system
  7. differentiate tourists on the basis of geographic, socio-demographic and psychographic variables
  8. demonstrate academic and professional skills through the comprehension of theoretical perspectives, concepts and research methods used in the study of tourism
  9. appreciate the internal and external nature of influences and motivations on the tourism experience
  10. demonstrate written communication skills by preparing documents/responses of a professional standard, using correct grammar and spelling
  11. demonstrate ethical research and enquiry skills by adhering to academic norms of referencing and academic integrity.

Topics

Description Weighting(%)
1. Tourism defined 5.00
2. The tourism system 9.00
3. The development of tourism 9.00
4. Tourist destinations 9.00
5. Tourism product 9.00
6. The tourism industry 9.00
7. Tourists: market segmentation 9.00
8. Economic issues in tourism 9.00
9. Socio-cultural and environmental impacts 9.00
10. Destination development 9.00
11. Alternative tourism 9.00
12. The sustainable future 5.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://bookshop.usq.edu.au/bookweb/subject.cgi?year=2015&sem=01&subject1=TOU1003)

Please contact us for alternative purchase options from USQ Bookshop. (https://bookshop.usq.edu.au/contact/)

  • Weaver, D & Lawton, L 2014, Tourism management, 5th edn, John Wiley & Sons, Milton, Queensland.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Cassidy, F & Brown, L 2010, 'Determinants of small Pacific Island tourism: a Vanuatu study', Asia Pacific Journal of Tourism Research, vol. 15, no. 2, pp. 143 - 153.
  • Holloway, JC, Humphreys, C & Davidson, R 2009, The business of tourism, 8th edn, Financial Times/Prentice Hall, Harlow, UK.
  • Ross, G 1998, The psychology of tourism, 2nd edn, Hospitality Press, Melbourne, Victoria.
  • Australian Tourist Commission - http://www.australia.com.
  • Please refer to Introductory Book for list of websites.
  • World Tourism Organization, various publications - http://unwto.org/.

Student workload requirements

Activity Hours
Assessments 50.00
Directed Study 70.00
Private Study 50.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
LOCATE 3 JOURNAL ARTICLES 0 0 24 Mar 2015 (see note 1)
ASST 1 - 1500 WD FORMAL REPORT 20 20 02 Apr 2015
ASST 2 - 2500 WD ESSAY 30 30 14 May 2015
2-HOUR EXAMINATION 50 50 End S1 (see note 2)

NOTES
  1. The journal articles will be used in the assignments.
  2. The examination date will be available via UConnect when the official examination timetable has been released.

Important assessment information

  1. Attendance requirements:
    External/Online: If you are an international student in Australia, you are advised to attend all classes at your campus. For all other students, there are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    On-campus: It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure http://policy.usq.edu.au/documents.php?id=14749PL (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    This is a restricted examination. Candidates are allowed access to specific materials during the examination. The only materials that candidates may use in the examination for this course are
    1. writing materials. These must be non-electronic and free from material which could give the student an unfair advantage in the examination.
    2. an unmarked non-electronic translation dictionary (but not technical dictionary). A student whose first language is not English may take a translation dictionary into the examination room. A translation dictionary with any handwritten notes will not be permitted. Translation dictionaries will be subject to perusal and may be removed from the candidate's possession until appropriate disciplinary action is completed if found to contain material that could give the candidate an unfair advantage.


  7. Examination period when Deferred/Supplementary examinations will be held:
    Any Deferred or Supplementary examinations for this course will be held during the next examination period.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.

Assessment notes

  1. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at //www.usq.edu.au/library/referencing.