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The current and official versions of the course specifications are available on the web at //www.usq.edu.au/course/specification/current.
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MKT3001 Applied Business Research

Semester 1, 2016 On-campus Springfield
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 3
ASCED code : 080599 - Sales and Marketing not elsewh

Contents on this page

Staffing

Examiner: Rumman Hassan

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at //www.usq.edu.au/current-students/support/computing/hardware.

Rationale

The purpose of many businesses is to grow and/or to remain competitive and sustainable as such, business managers need quality information for decision making. Increasingly, managers are viewing information not just as an input for making better decisions, but also as an important strategic asset and tool. Research plays an important function in providing relevant, timely and useable information to facilitate better decision making.

Synopsis

An understanding of the research process is important in making business decisions because it enables the decision-maker to be critical of information received. This course takes a practical and applied approach to business research. In this course students will be exposed to different research designs, explore the relationships between research questions and research designs, interpret data and turn raw data into useable, relevant and meaningful management information that can be used to facilitate management decision making.

Objectives

On successful completion of this course, students should be able to:

  1. demonstrate an understanding of the research process and the elements important in conducting research and in interpreting research data
  2. demonstrate a moderate level of numeracy skills sufficient to make management recommendations from quantitative and qualitative data and statistical analysis
  3. provide evidence of advanced problem solving and critical thinking skills to identify research problems and to synthesise and integrate secondary and primary sources of information to make recommendations to solve these problems and to inform management decisions
  4. demonstrate the ability to communicate interpretations from analysis and justification of recommendations to research problems in a clear, concise and accurate manner.

Topics

Description Weighting(%)
1. The value of research to business and ethics 9.00
2. Secondary research 9.00
3. Primary research, problem definition and research design 9.00
4. Sample design and procedure 9.00
5. Designing and conducting focus groups and in-depth interviews 9.00
6. Designing and conducting observation research 9.00
7. Designing and conducting survey research 9.00
8. Analysing, interpreting and presenting the results of descriptive data 9.00
9. Analysing, interpreting and presenting the results of differences in data 9.00
10. Analysing, interpreting and presenting the results of relationships in data 9.00
11. Drawing conclusions and presenting the results to update management information 10.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://bookshop.usq.edu.au/bookweb/subject.cgi?year=2016&sem=01&subject1=MKT3001)

Please contact us for alternative purchase options from USQ Bookshop. (https://bookshop.usq.edu.au/contact/)

  • There are no texts or materials required for this course.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
  • Zikmund, WG, Babin, BJ, Carr, JC & Griffin, M 2012, Business research methods, 9th edn, South-Western, Mason, Ohio.

Student workload expectations

Activity Hours
Assessments 55.00
Directed Study 44.00
Private Study 66.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
ASSIGNMENT 1 100 20 24 Mar 2016
ASSIGNMENT 2 100 45 20 May 2016
EXAMINATION 100 35 End S1 (see note 1)

NOTES
  1. This is a restricted examination. The total working time for the examination is 2 hours. The examination date will be available via UConnect when the official examination timetable has been released.

Important assessment information

  1. Attendance requirements:
    External/Online: If you are an international student in Australia, you are advised to attend all classes at your campus. For all other students, there are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    On-campus: It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure http://policy.usq.edu.au/documents.php?id=14749PL (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    This is a restricted examination. The only materials that candidates may use in the examination for this course are:
    1. writing materials. These must be non-electronic and free from material which could give the student an unfair advantage in the examination.
    2. an unmarked non-electronic translation dictionary (but not technical dictionary). A student whose first language is not English may take a translation dictionary into the examination room. A translation dictionary with any handwritten notes will not be permitted. Translation dictionaries will be subject to perusal and may be removed from the candidate's possession until appropriate disciplinary action is completed if found to contain material that could give the candidate an unfair advantage.


  7. Examination period when Deferred/Supplementary examinations will be held:
    Any Deferred or Supplementary examinations for this course will be held during the next examination period.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.

Assessment notes

  1. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at //www.usq.edu.au/library/referencing.